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Nielsen InFocus

Nielsen Invests ₹450 Crore in India’s IT and Analytics Sector

India’s media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences, and advancements in data-driven insights,” says Karthik Rao, CEO of Nielsen. “The decision to establish new offices in India stems from the country's immense business opportunities and access to a highly skilled talent pool.

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