IBM launches New Client Center for better Customer Experience & Engagement

Today’s customers want to experience the product or services while making their buying related decision. With an overview to address such market need, IBM launched a new client centre in New Delhi to help clients address business challenges in their industries, through Cloud Computing, Analytics, as well as Mobile and Social technologies, by providing a collaborative, customized and digitally immersive environment.

The new client center is designed for those who would like to experience the cutting edge technologies and how these technologies can impact on their business.

Designed to provide full access to IBM’s technology and thought leadership capabilities, the Centre offers an ideal environment for clients, Business Partners and IBM experts to meet and access knowledge, skills and innovation.

Anuj K Jain, Vice President and Partner, Industry & Value Creation Leader, IBM India/South Asia stated,  “India is a key market for IBM with high business potential and our endeavor is focused on bringing value and vertical experience to our clients. At the Centre, the client will not only experience insights about their business challenges, but also envisage their future, collaborate closely with IBM experts and discover how IBM can help them succeed in business transformation.”

The key objective of this new experience is to engage and build stronger partnerships between IBM and it’s clients. Jain added, “Through that partnership model, the Centre will drive actionable next steps and clear business outcomes for clients, not just provide a onetime demonstration.”

The Centre uses technology to create a digital immersive environment - an effective platform for storytelling and collaboration - using the best of IBM and partner technology to create a customized experience for each client. IBM's solutions are delivered from a private cloud hosted using IBM PureFlex and IBM Storage systems. They are based around IBM software solutions - including WebSphere, DB2, Worklight and the Intelligent Operations Center.

The Centre will host cross Industry solution briefings, demos, workshops and multiple command (operational) centre environments making Smarter Planet solutions real for clients. The Centre houses IBM Smarter Cities technology, including the IBM Intelligent Operations Center, which is integral to IBM’s efforts to help the region’s IT businesses, developers, entrepreneurs, venture capitalists and academics drive innovation and growth.

This latest facility in India joins a network of over 100 IBM Client Centres worldwide, supporting the full range of IBM's products and solutions, and providing clients access to IBM’s global experience and expertise.