Enlight Metals Launches Hindi Conversational AI on Hindi Diwas

Enlight Metals Pvt. Ltd., one of India’s fastest-growing metal aggregators, has introduced a Hindi-language conversational AI on Hindi Diwas. The initiative is aimed at driving local language innovation and ensuring wider accessibility in business communication.

The AI assistant supports voice-based submission of RFQs (Request for Quotations) in Hindi, automatically structuring and routing inquiries even outside business hours. This helps eliminate lead leakage and reduces response times from hours to seconds.

Enlight Metals has also automated PDF-based quotations, enabling customers to receive instant product pricing based on material type, thickness, quantity, and delivery location.

Commenting on the development, Dhananjay Goel, Founder of Enlight Metals, said, “Hindi is not just a language but an emotion for millions of Indians. By introducing a Hindi conversational AI, we want to ensure that technology does not remain limited to English-speaking audiences. Our aim is to make business communication more accessible, inclusive, and aligned with India’s linguistic diversity.”

As Enlight Metals expands into new regions, the company plans to add Gujarati, Kannada, and other regional languages, further strengthening its commitment to accessibility. The AI stack has been designed as a modular system, capable of adapting to linguistic and cultural nuances across India.