Marketing

Salesforce Announces CRM Analytics, AI-Based Guides for Sales, Marketing, and Service Teams

“Every Customer 360 digital transformation is a data transformation,” said Susan Emerson, Senior Vice President, Global Product Go-to-Market, Salesforce. “That’s why we built CRM Analytics — a complete, scalable, data, machine learning, and analytics platform native to Salesforce. It enables Salesforce CRM customers across every industry to inject visual and predictive insights and recommendations on the next best action deeply into the flow of work.”