GoDaddy Enhances Marketing for Small Businesses with Digital Marketing Tools

Entrepreneurs today understand the importance of marketing to stay competitive, build their brand and attract customers. According to a recent survey study from GoDaddy, 48% Indian small business owners believe that marketing their business online  was the biggest challenge when they first started their business, and 65% think they would most benefit from artificial intelligence in the areas of marketing.

To remove these barriers and help businesses get found online, GoDaddy recently launched Digital Marketing. Digital Marketing is an all-in-one product designed to manage marketing efforts and increase the accessibility of tools like SEO, social media and email marketing, with the added benefit of a unified inbox to streamline the management of customer messages. Regardless of where their website is hosted, customers can easily integrate these tools into new and existing websites. 

Nearly 88% of Indian small business owners express confidence in navigating and leveraging artificial intelligence (AI) technologies for business growth. Now, anyone can quickly create customized, AI-powered branded content that is relevant to their industry and their target audience, in real time. 

Digital Marketing leverages the intuitive features of GoDaddy Studio to grant entrepreneurs’ access to email marketing campaigns and branded images and videos. Social media is another important tool for small businesses to acquire and engage their customers, create custom AI-generated content, and schedule social media posts on platforms like Facebook, Instagram, Yelp, and Google. This together streamlines the process to help them grow. 

Entrepreneurs have the power to upgrade their Digital Marketing plan to unlock even more GenAI tools such as Digital Ads from Yelp to promote their business, and the Marketing Calendar. The calendar is an innovative feature that details hundreds of upcoming events and holidays – even making tailored social post suggestions you can schedule ahead of time – to ensure marketing content remains relevant and timely.  

Apurva Palnitkar, Senior Director Marketing, GoDaddy India said, “At GoDaddy, we understand the challenges faced by small business owners, especially when it comes to effectively marketing their businesses online. Our new AI-powered Digital Marketing suite is designed to democratize access to sophisticated marketing tools, making it easier than ever for entrepreneurs to leverage the power of AI to reach their target audience, grow their customer base, and achieve their business goals.”

Entrepreneurs can choose the right option for their business needs from three plans: 

• Essentials – the basics needed to start marketing 

• Post on Facebook, Instagram, Yelp, and Google 

• Create and manage business listings 

• Access ideas and inspiration for custom social media posts 

• Get 10,000 monthly email sends 

• Deluxe – robust tools including digital ads to help boost marketing efforts; all the features of Essentials plus: 

• Create and manage digital ads

• Design a custom logo that fits their brand 

• Gain insights about their digital marketing plan to understand what’s working 

• Full visual view of their marketing calendar 

• Get 120,000 monthly email sends 

• Ultimate – full access to powerful marketing tools to maximize their growth; all the features of Deluxe plus: 

• Use the power of AI to create digital ads, content, and social posts 

• Save time and get results with your AI-powered assistant

• Get 750,000 monthly email sends 

• 50,000 customer contacts for maximum reach 

• Create unlimited branded images and videos