Meesho Mall Partners with P&G, Expands Personal Care With Leading Brand Tie-Ups

Meesho Mall is expanding its personal care portfolio by partnering with some of the personal care companies, making beauty and personal care products more accessible to consumers across the country. This includes Procter & Gamble (P&G) — home to Pampers, Whisper, Head & Shoulders, Pantene, and Gillette; Hindustan Unilever Limited (HUL) — offering brands like Ponds, Dove, Vaseline, Elle 18, Sunsilk, Clinic Plus, Indulekha, Pears, Lux, and Tresemme; as well as Himalaya.

This move comes amid a shift in consumer behavior, as demand for personal care grows for millions of Indian shoppers.

From Varanasi and Raipur to Madurai and Jodhpur, self-care is no longer reserved for special occasions— it’s part of the daily routine. Shoppers are turning to personal care brands for their everyday essentials — from face wash and lipstick to baby diapers and sanitary pads. Meesho Mall is uniquely positioned to meet this growing demand with a wide selection of reliable, high-quality brands.

As Procter & Gamble (P&G), Hindustan Unilever Limited (HUL), and Himalaya deepen their partnership with Meesho, they are poised to reach a broader and more diverse base of digital-first consumers across India. By leveraging Meesho’s extensive consumer network, these brands are positioned to meet the growing demand for trusted personal care products across tier-2+ cities and beyond.