Mamaearth, Meesho Collaborate for Wider Personal Care Reach

Mamaearth, one of India’s fastest-growing personal care brands, has partnered with Meesho. This collaboration is set to make high-quality personal care products more accessible to deep penetrated regions and drive growth in emerging regions.

As Tier 3 and beyond markets emerge as key drivers for e-commerce, Mamaearth aims to tap into the growing demand for premium, natural, and toxin-free personal care products through Meesho's vast  network, particularly in smaller towns and semi-urban areas. It also aligns with Mamaearth’s strategy to explore untapped markets and drive revenue growth from regional areas and will further solidify Mamaearth's position as a trusted leader in the beauty and personal care category.  The brand experienced a fivefold growth during the Meesho sale period. Mamaearth now aims to reach 100 crore ARR in the coming 12 months on Meesho.

Through Meesho’s extensive reach, Mamaearth has been able to penetrate deeper markets across Bharat, reaching customers in areas such as Belgaum (Karnataka), Kashipur (Uttarakhand), Bokaro (Jharkhand), Sivakasi (Tamil Nadu) and Kushinagar (Uttar Pradesh). The e-commerce platform’s ability to connect brands with a larger and more diverse customer base has played a vital role in Mamaearth’s success, bringing their trusted skincare products to even the most remote regions.

Varun Alagh, Co-Founder and CEO, Honasa Consumer Limited, comments: "At Mamaearth, we have always strived to be present where our consumers need us the most. We have been witnessing a greater demand for quality and toxin free beauty and personal care products from Tier 3 and smaller markets and this partnership with Meesho is helping us bridge this gap further. It will now significantly contribute as we work towards our goal of achieving ARR of 100 crore on Meesho by enhancing accessibility and consumer trust in newer regions.”

Vidit Aatrey, Co-Founder and CEO, “At Meesho, our mission is to democratize internet commerce, ensuring that high-quality products are accessible to every Indian, no matter where they live. The launch of Meesho Mall was a strategic response to the growing demand for branded products in categories like beauty and personal care. Since welcoming Mamaearth to our platform, we’ve seen incredible resonance with our shoppers and a remarkable surge in orders. We are thrilled about the opportunities Meesho Mall presents for both our consumers and brand partners, as we continue to make e-commerce accessible and affordable for millions in the country.”

Mamaearth witnessed exceptional growth on Meesho, with an impressive 226% increase in orders during the recently concluded Mega Blockbuster Sale. This surge in demand was fueled by popular products like the Mamaearth Rice Face Wash, Mamaearth Vitamin C Daily Glow Face Cream, and Mamaearth Onion Shampoo showcasing the strong appeal of our offerings.

Mamaearth’s range of products, including skincare, haircare, and baby care, have gained strong consumer loyalty with the commitment to safety, quality, and sustainability. This partnership marks a significant step for both brands as we work together to empower consumers with better personal care choices, while simultaneously expanding our market share in India’s booming beauty and personal care industry.

Along with strategic online partnerships, Mamaearth has also been expanding its offline distribution network. It recently announced the expansion to Canteen Stores Department (CSD) under the Ministry of Defence across India. It has also partnered with Reliance Retail and Apollo Pharmacy, further driving growth and making its products more widely available across diverse retail channels.