Meesho, India’s only true e-commerce marketplace, witnessed a spectacular festive sale during its flagship ‘Meesho Mega Blockbuster Sale 2024’ held from September 27 to October 6, 2024. The company witnessed an impressive increase in demand this year, with total orders rising over 40% compared to last year. Further, during the sale period, the platform saw a notable spike in engagement, achieving over 3 crore app downloads.
By unlocking demand for e-commerce in Bharat, Meesho is making online shopping accessible and affordable for a large segment of the population. The platform achieved an impressive 145 crore customer visits, with ~45% of shoppers hailing from tier 4 cities, underscoring Meesho’s success in tapping into the e-commerce potential of underserved areas. During the sale, the company has reached customers in remote locations such as Ranaghat (West Bengal), Neyyattinkara (Kerala), Bhadohi (Uttar Pradesh), Sangareddy (Telangana), Sivasagar (Assam), Jaynagar (Bihar), and Naugarh (Uttarakhand), as well as in major metro cities like Delhi, Mumbai, Hyderabad, and Bengaluru. Further, as consumers increasingly embrace digital shopping, prepaid orders surged by an impressive 117%, reflecting a significant shift in customer preferences toward digital payment options in tier 2 and beyond.
Reflecting on the remarkable success of the sale, Milan Partani, General Manager, User Growth at Meesho, stated, “Meesho's remarkable growth is built on two core principles: serving underserved users and offering the widest selection at the lowest prices. During our Mega Blockbuster Sale this year, we achieved over 40% growth in orders, surpassing industry expectations. With ~3 crore app downloads and a 45% increase in new-to-e-commerce users, we are reinforcing our commitment to making e-commerce accessible and affordable for millions across the country. We take pride in democratizing e-commerce, ensuring that even the most remote towns can experience the convenience of online shopping. As we celebrate this success, we remain dedicated to delivering an unparalleled shopping experience for our users.”
This festive season, customers wholeheartedly embraced self-care and home improvement, leading to impressive growth across Meesho’s categories. Home & Kitchen saw a remarkable 105% increase YoY, Beauty and Personal Care rose by 60% while Kids & Baby Essentials grew by 75%. Shoppers filled their carts with popular items like kurtis, mobile cases, and artificial plants, showcasing their commitment to enhancing both their living spaces and personal well-being.
Catering to the growing demand for branded products, Meesho Mall witnessed 2X growth in orders, highlighting its growing popularity among users in tier 2+ regions. Brands like Mars have achieved phenomenal growth of over 4X, while Denver saw impressive growth exceeding 2X. Mamaearth also grew by more than 2X, Bella Vita doubled its orders, and Swiss Beauty experienced a growth of 1.8X.
Meesho’s Mega Blockbuster Sales has also provided sellers with a unique opportunity to expand their customer reach and grow their businesses. This year, ~40,000 sellers became lakhpatis during the sale event. During the Mega Blockbuster Sale, more than 25,000 sellers achieved remarkable success by doubling their revenue compared to their usual business performance.