itel Launches Alpha Edge and Alpha Style Smartwatches

itel expands its wearables portfolio in the Alpha series by introducing two new smartwatches, Alpha Edge and Alpha Style that bring together rugged durability, flair, and everyday wellness in one wrist‑friendly package. Built for the rough and the refined alike, the duo carries tough housings, sealed gaskets, and snug fit straps that keep out dust and water. Both Alpha Edge and Alpha Style smartwatches are equipped with an IP68 rating, letting users shower, swim, or trek through rugged environments without worry. Alpha Style sports an attractive cat eye design with a 1.43” AMOLED display. Both watches boast a snap on protective case that can be added or removed in seconds, giving wearers a choice between a sleek everyday finish and a more rugged, adventure‑ready cover - effectively giving two looks in one watch, a first of its kind feature in the Indian smartwatch industry. The Alpha Edge is available at just Rs.1499 and the Alpha Style is available at Rs.1799 in retail stores across India.

Speaking about the launch, Mr. Arijeet Talapatra, CEO of itel India said, “With the introduction of Alpha Edge and Alpha Style, our goal is to ensure that consumers don’t have to choose between durability and design. We designed these smartwatches to be tough for everyday life, yet stylish enough for any occasion. With the demand for rugged and reliable smart gadgets rising in India, itel is committed to shaping the future with innovation that combines uncompromising durability with thoughtful design - enhancing everyday life in ways that truly matter. That’s what itel stands for - making innovation more stylish, more durable and more accessible.”

Alpha Edge – bigger, brighter, tougher

Alpha Edge sports a 2.0‑inch display that has a brightness of 500 nits, keeping information readable even under harsh sun . Bluetooth calling, message alerts, and over 100+ sports modes and 150 watch faces sit alongside continuous heart‑rate, SpO₂, and sleep tracking.

Alpha Style – crystal‑clear elegance

For users who favour a classic round profile, the Alpha Style offers a 1.43‑inch AMOLED display with a sharp 466 × 466 resolution and up to 700 nits brightness, delivering vivid colour and an always‑on option without draining the battery . A single‑chip Bluetooth 5.3 solution streamlines calling, shrinks the footprint, and extends battery endurance . Health and fitness features mirror those on Alpha Edge, backed by 100+ sports modes and 150 watch faces .

Across both models, users can control music, play built‑in games, and access stopwatch, calculator, weather, and find‑my‑phone functions straight from the wrist . Each watch arrives in premium packaging and is covered by a one‑year warranty. The Alpha Edge is available in attractive colours of Lurex Black and Midnight Blue while the Alpha Style is available in eye-catching colours of Lurex Black, Midnight Blue, Rose Gold and Champagne Gold.