Huawei Overtakes Apple to Reach the Position of Second Largest Smartphone Player

Huawei Consumer Business Group (CBG) overtook Apple in the second quarter of 2018, continues with its position as the second largest smartphone vendor by shipments. According to International Data Corporation (IDC) Worldwide, Huawei shipped 52.0 million handsets and grabbed 14.6% of the overall market. Huawei has registered 33 percent growth in its shipments over the same period last year and is now aiming to be the market leader in this category.

Huawei has become the number two smartphone brand in the world. From a product perspective, the P-series and recently launched Mate-series are keeping it as competitive as ever at the top of the market. Sub-brand Honor, which is primarily marketed toward a younger audience and online sales, has continued to perform well across markets. The success is owed to company’s commitment to innovation, investment in the R&D and strong product portfolio.

The recently launched Mate 20 Series is shaping up to be its bestselling smartphone across markets and has become one of the most critically acclaimed smartphones globally. With a strong India focus, the company is riding ahead in user preference and adoption across markets and is looking forward to the launch of Mate Series in India. Complemented by the award-winning reviews globally, the company is confident that the consumer will be delighted with the innovation they will soon hold in their hands.

The impressive performances of Huawei’s flagship and mid-market smartphones have greatly improved the value of the Huawei brand: Huawei ranked 68 in Interbrand Best Global Brands 2018, was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands list, and number 79 on Forbes’ Most Valuable Brands list. Huawei was the only Chinese company that managed to secure a spot on Forbes’ 2018 top 100 list.