Hisense Rolls Out Diwali TVC on OTT, TV, and Digital Platforms

Hisense, a global leader in consumer electronics and home appliances, has launched its latest TV commercial in India for Diwali. The film celebrates the true spirit of the festival celebrating light, joy, family, and togetherness. Featuring Monami Ghosh, the popular Bengali actress, and Ashwin Kumar, a well-known South Indian actor and influencer, the TVC creates a strong emotional connection with audiences across India.

“Diwali and the festivals around it is a time in India when families come together, upgrade their lifestyles, and prefer buying electronics considered auspicious during this period. Through this film, we wanted to showcase how Hisense products enhance these special moments, bringing entertainment and comfort integrated with global technology into Indian homes,” said Pankaj Rana, CEO, Hisense India.

The campaign has been strategically rolled out across national and regional platforms to maximize reach and engagement. It includes national OTT/CTV platforms such as JioHotstar, Zee5, SonyLiv, and YouTube. On the regional side, the TVC is streaming on Aha, Hoichoi, Manorama Max, and Tarang+. The campaign is also running on linear TV during the ongoing Asia Cup 2025, with squeeze-up ads aired on all India matches, including the finale, reaching millions of viewers. In addition, it is amplified through more than 50 national and regional tech and news publishers.

Running for four weeks from September 23, 2025, the campaign aims to reach mass consumers via Asia Cup 2025 on TV while connecting with premium and digital audiences via OTT and online platforms. The film is produced by ArtE Media. It highlights the latest products of Hisense like U7Q MiniLED TV, and the AC, delivering exceptional home entertainment and comfort experiences. 

With this Diwali TVC, Hisense India continues to reinforce its brand promise of delivering superior home entertainment solutions while celebrating the moments that matter most to families across the country. Along with building brand awareness, the company is offering attractive festive offers on its TV models and air conditioners.

Globally, Hisense continues to lead the large-screen TV category, holding the No. 1 position in the 100-inch TV segment (Source: Omdia 2023–24). Recently, Hisense launched its UX Series, the world’s first RGB Mini LED TV series, becoming the first brand to bring Dolby Vision 2.0 to the market as announced during IFA 2025. The brand has also built a strong distribution network across Amazon, Flipkart, and major offline retail chains such as Sathya Agencies and Great Eastern Retail.