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The changes will mostly affect US-based Amazon and Walmart-backed Flipkart — the two largest players in the burgeoning Indian e-commerce sector — as one of the norms bars striking exclusive marketing arrangements that could influence product prices. “It (introduction of the new norms) is an acknowledgment that all the major foreign players have been consistently violating the spirit of the policy from day one. Almost all the clarification points mentioned in this policy can be directly attributed to an active violation by these foreign players,” ShopClues CEO and co-founder Sanjay Sethi said.
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