Interview

Customer Connect & Engagement Holds Key in Today's IT Retail Distribution

The online retail industry has emerged as one of the most dynamic industries which accounts for over 10 % of the country’s GDP. India is the world’s fifth-largest global destination in the retail space. It is seen as a boon for e-commerce business activities and a positive growth driver for the business and the channels have directly or indirectly been benefitted out of it being part of the distribution cycle.