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Digital

Deepak Pargaonkar, Salesforce, Generative AI InFocus

Salesforce Report: Commerce in India Rapidly Going Digital

Investment In Automation Is Putting Data To Work: With bottom lines stretched by inflation — and third-party cookies being depreciated — commerce organizations are focused on putting customer data to work to drive efficiency and profitability. 62% of respondents say automation will be a priority over the next two years.

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