GM Modular Launches Influencer Campaign For Fogo Heater

GM Modular, one of India’s leading electrical and smart home solutions brands, has partnered with popular lifestyle and fashion influencer Mekhala Sawant (mekhalabawsay) for a digital content campaign promoting the GM Fogo Instant Water Heater. The collaboration aims to connect with urban, fast-moving consumers who seek comfort, efficiency and smart solutions in their everyday lives.

Designed around real-life routines, the campaign captures Mekhala’s post-shoot moments, highlighting the need for instant comfort after long outdoor workdays. Through her content, she showcases how access to hot water on demand is no longer a luxury but an everyday essential—whether it’s for washing hands, kitchen chores, cleaning bottles or taking a quick shower.

At the centre of the campaign is the GM Fogo Instant Water Heater, which delivers hot water within seconds while offering a compact, space-saving design suited for modern homes. With features such as a stainless steel tank, pre-level safety systems, and compatibility with high-rise buildings supporting up to 6.5 bar pressure, the product is positioned as a reliable solution for both kitchens and bathrooms. The narrative reinforces the promise of zero waiting and zero stress, aligning with the pace of today’s urban lifestyle.

With over 500,000 followers on Instagram, Mekhala Sawant brings credibility and relatability to the campaign, enabling GM Modular to engage meaningfully with digitally savvy audiences. The influencer-led approach allows the brand to demonstrate product benefits through authentic storytelling rather than conventional advertising, driving stronger recall and engagement.

Commenting on the campaign, Jayanth Jain, CEO, GM Modular, said,“Today’s urban lifestyles demand solutions that are quick, efficient and dependable. Through our collaboration with Mekhala Sawant, we wanted to showcase how the GM Pogo Instant Water Heater seamlessly fits into fast-paced lives by delivering instant hot water without compromise. Influencer-led storytelling helps us connect more authentically with younger audiences while reinforcing our focus on smart, everyday innovations.”

The digital campaign has generated strong traction across social platforms, with high engagement levels driven by relatable content, product-focused storytelling and influencer credibility. Through this initiative, GM Modular continues to strengthen its presence in the smart home appliances segment, reaffirming its commitment to creating solutions that keep up with modern living while enhancing everyday comfort.