GM Modular Spreads Christmas Cheer Across Mumbai with Its Festive Santa Sleigh Initiative

GM Modular, one of India’s leading electrical and smart home solutions brands, brought the spirit of Christmas alive on the streets with its festive on-ground initiative, the ‘GM Christmas Tour.’ Marking the season of joy and togetherness, GM organised a Santa Sleigh Tour that travelled across the city, visiting prominent churches and engaging directly with local communities.

The Santa Sleigh covered a thoughtfully planned route, stopping at St. Ignatius Church, Our Lady of Salvation Church, St. Michael’s Church, and Mount St. Mary Church, transforming everyday surroundings into moments of celebration. Dressed as Santa, a GM team member rode through the city in a festive chariot, greeting children and families, spreading smiles, and capturing the warmth of Christmas.

At each stop, Santa interacted with kids and families, distributed small gifts such as chocolates and fruits, and paused for quick photographs, creating memorable moments rooted in joy and community spirit. This initiative reflects GM’s belief that festivals are not just meant to be celebrated within four walls, but shared wherever hearts come together. By stepping beyond homes and into everyday moments, GM celebrates the joy of togetherness, inviting everyone to switch to a better world filled with surprises, happiness, and smiles all around.

The GM Christmas Tour was conceptualised to spread festive cheer while strengthening brand awareness across key touchpoints. Alongside this, GM introduced an engaging Spot & Win contest that quickly became a crowd favourite. People enthusiastically clicked pictures with the festive chariot and Santa, resulting in high on-ground participation and a strong surge in social media engagement, tags, and follower growth. The initiative successfully drove on-ground footfall, fostered community interaction, and encouraged user-generated content.

Commenting on the Initiative, Jayanth Jain, CEO & Managing Director, GM Modular, said,
“Christmas is about Happiness, positivity, and togetherness. With the GM Christmas Tour, we wanted to step out and celebrate alongside families, spreading joy in spaces that truly embody the festive spirit. It was our way of connecting with people beyond products and becoming part of their Christmas memories.”

Through the GM Christmas Tour, GM Modular successfully blended festive vibes, on-ground engagement, and digital participation, reinforcing its commitment to being a brand that celebrates moments, communities, and smarter living during the most special times of the year.