MSME TEAM Initiative Launches to Aid E-commerce Marketing

Marketing on e-commerce platforms opens a wide market for MSMEs. However, it is associated with significant transaction costs. To help micro and small enterprises market their products through ecommerce platform, and reach wider markets, the Ministry of Micro, Small and Medium Enterprises launched a sub-scheme under RAMP namely “MSME Trade Enablement and Marketing Initiative” (MSME-TEAM Initiative) on 27^th June, 2024. This initiativeaims at assisting five lakh MSMEs to on board the Open Network Digital Commerce (ONDC) platform, through awareness workshops which will include hand-holding assistance for on boarding onto ONDC. This helps MSMEs in significantly reducing their transaction costs.

MSME TEAM initiative aims to provide financial assistance to micro and small enterprises (MSEs) through Seller Network Participants, for catalogue preparation, account management, logistics and packaging material and design. The MSME TEAM initiative would enable MSMEs to present their products to a wider audience, thus unlocking new market prospects beyond their conventional customer base. As the MSMEs will have access to a greater number of suppliers and service providers, this Initiative would help in bringing down their cost of doing business. The commission for online commerce on ONDC would be lower than what is charged by traditional e-Commerce platforms. This will allow even the smallest of the micro/small enterprises to conduct online transactions. MSME TEAM initiative aims to benefit five lakh MSEs, of which half would be women –owned MSEs.