Mastercard Strive India Initiative Facilitates Small Business Success in Digital Economy

Mastercard today announced the launch of Mastercard Strive India, which will bring together an existing body of philanthropic work and take it forward, aiming to enable 5,00,000 small businesses to succeed in the digital economy by 2025. Leveraging collaborations with trade associations, non-profits, and government agencies, Strive India will focus its efforts on micro-enterprises, women-owned and led businesses and agri-entrepreneurs. This program will seek to reach India’s small businesses to encourage the adoption of new digital tools and enable access to markets and digital financial services.

Mastercard Strive India joins a portfolio of philanthropic programs – supported by the Mastercard Center for Inclusive Growth – aimed at helping small businesses worldwide thrive in the digital economy. Additional Strive programs include those in the U.S., the U.K., Mexico, Czechia, Indonesia, and Malaysia.

“Small businesses are poised to become India’s largest employer, can help make inclusion a cornerstone of the country’s journey to becoming a $5 trillion economy,” said Subhashini Chandran, Vice President, Social Impact, Asia Pacific at the Mastercard Center for Inclusive Growth. “Small businesses need broad support — from capacity building to wide-ranging access to tools, new markets and credit — to truly benefit from digital transformation and growth. We are committed to helping people around the world achieve long-term prosperity and will continue to work to meaningfully connect India’s small businesses to the digital economy.”

“Mastercard is committed to strengthening entrepreneurship and enhancing the innovation ecosystem in India,” said Gautam Aggarwal, Division President, South Asia at Mastercard. “Programs like this reflect Mastercard’s dedication to unlocking the full potential of entrepreneurs. We are keen to be a supportive partner in the work to building thriving economies that enable small businesses to flourish.”

The Mastercard Center for Inclusive Growth has been present in India since 2014. In 2020, it strengthened its efforts to foster inclusive and sustainable economic growth in the country with a five-year commitment to empower Indians to succeed in the digital economy, including partnerships with local non-profits, an industry association and a government agency. To date, the Center has launched three key digital inclusion programs including: Digital Saksham, implemented by the Confederation of Indian Industry (CII); Rural Women Chamber of Commerce, implemented by Mann Deshi Foundation; and Mainstreaming Agricultural Networks & Development Initiatives (MANDI), implemented by ACCESS Development Services.

Mastercard Strive India also complements other commitments made by Mastercard in India to help small businesses go digital, get capital and gain knowledge, including the $100m credit facility launched in partnership with HDFC Bank, DFC and USAID, and Mastercard’s commitment of INR 250 crores ($33M) to support small businesses in India.

“After joining the Rural Women Chamber of Commerce and availing of the business support services provided by Mann Deshi Foundation and the Mastercard Center for Inclusive Growth, I was able to hire more employees, use ecommerce platforms to sell more product and start exporting my organic turmeric to Switzerland,” said Ranjana, small business owner and member of the Rural Women Chamber of Commerce, Mann Deshi Foundation. “The Rural Women Chamber of Commerce has helped me grow my business and become more confident.”

As part of its deep engagement in India, Mastercard Strive India will host the first edition of the Asia Inclusive Growth Forum on August 25^th in New Delhi. The inaugural forum will convene over 100 influential cross-sector leaders for candid, impact-driven dialogues that aim to build a stronger global south ecosystem.