Jabong Targets Eight Times Growth in Revenue with Big Brand Sale

Fashion e-tailer, Jabong announced the launch of its fashion festival called ''Big Brand Sale''which will run from July 29 to July 31.

The sale is expected to have more than 2,500 international and national brands available at minimum 50 percent to 80 percent discount.  Jabong said almost all of its catalogue will be up for sale.  ''With this sale Jabong is expecting an 8x increase in its revenue during the event and 30x in the first hour,'' says Gunjan Soni, Head of Jabong.

Jabong said the brands participating in the sale included Nike, Adidas, Puma, Dorothy Perkins, Esprit, Mango, UCB, US Polo, VeroModa, Only, Gas, Mother Care, Gini & Jony, Next, Steve Madden, W, BIBA, Jack & Johns, John Players, Blackberrys, Accessorize, Crocs, Superdry and 2,500 more.

The sale will also see the addition of new brands such as Swarovski and Elite.
''Our loyal customers have already started wish listing and we expect to have Rs 400+ crore worth of items wish listed before the sale starts at midnight of July 29,'' Gunjan Soni, Head of Jabong, said. Deals will be announced every few hours, the company said.

Jabong is also giving away offers in collaboration with its partners like Yatra and SBI and Mobikwik. Shoppers will be offered a chance to win an international travel opportunity by Yatra, ‘1+5 offers’ on each day of the sale by OnePlus5, a 5 percent cashback by SBI and a 15% cashback on MobiKwik, the company said.