Brands

Are Southeast Asia’s Retailers and Customers Ready?

With APAC’s 2 billion-strong internet users growing by 8% year on year, the region’s digital economy is projected to be worth US$1.12 trillion by 2021. Maya Hari, VP Asia Pacific at Twitter on her keynote, will discuss about preferences of the Millennial consumer who would make up most of these users. Recognizing the ongoing trends, experts will share views on the impact of an evolving connected environment on businesses and suggest ways in which brands can become consumer ready.