Yash Papers - a global manufacturer synonymous with machine-glazed varieties of paper - has now emerged in its all-new avatar as ‘Yash Pakka’ (BOM: 516939), transitioning from paper manufacturing to creating sustainable packaging solutions. With this transition, Yash Pakka has also registered a 59.24% growth in Profit Before Tax (PBT). The Ayodhya-based company aims to replace single-use plastics by providing sustainable packaging solutions for a cleaner planet.
Today, Yash Pakka has an installed manufacturing capacity of 39100 MT paper per annum and 1 million pieces of tableware per day with 8.5 MW electricity plant that runs on biomass. Over the years, the company has diversified into three categories that are Paper, Moulded Products and Compostable Flexible Packaging. The manufacturer with a 40-year legacy offers compostable products to leading players of the food industry having an annual turnover of Rs. 202.95 crores.
Yash Pakka manufactures most of its products from agri-residue bagasse (sugarcane pulp). It also recovers 95% of cooking chemicals used to manufacture the pulp, thereby making it even more environment-friendly. This approach has paved the way for Yash Pakka as a pioneer of flexible and moulded compostable food packaging products at its scale. The brand is pitted towards the global food packaging industry and aims to emerge as a global leader by 2025.
Keeping innovation at its best, Yash Pakka has been providing compostable packaging solutions to Quick Service Restaurants (QSR) such as Haldirams, Lite Bite Foods, HMS Host and Chai Point. In the coming years, the brand is eyeing to expand its reach by adding customers especially in the QSR segment, along with its partners in the food packaging industries.
Speaking on the development, Ved Krishna, Strategy Head at Yash Pakka Ltd. said, “Yash Pakka has always been at the cutting-edge of innovation and sustainability. We firmly believe that only a sustainable approach is viable and brings effective results in the long term. I am pleased to announce that with our move from Yash Papers to Yash Pakka, we have not only led the brand to its next era of growth but also the entire Indian industry. We believe it will contribute towards both Atma-Nirbhar Bharat and Clean India movement.”
As part of its new identity, Yash Pakka has retained ‘YASH’ - which is the Hindi word for success, fame, splendor, prosperity, and majesty - from its predecessor Yash Papers. ‘PAKKA’, on the other hand, is an invented word based on the new brand identity. While ‘PAK’ reflects ‘packaging’, ‘KA’ refers to the soul or the spiritual aspect of the body. ‘KK’ from the founder’s initials is subtly integrated in between to connect the brand back to its origin. Pakka is an embodiment of the brand’s tagline ‘Packaging with a Soul’.
Adding further, He said, “I am also delighted with our performance in delivering a broad-based growth in revenue. The production capacity of our moulded products has increased by 15% and we plan to double it by 2023. A robust operating process and superior product quality, coupled with our resilience, motivate us to perform and develop thoughtful, eco-friendly, and sustainable solutions.”
By 2025, Yash Pakka plans to reach the target of Rs 1400 crore turnover.