In an endeavour to build a digital first community and cultivate more engaging relationships with its audience, Wakefit.co, one of India’s largest D2C home and sleep solutions brands, has launched its first original web-series titled ‘Ghar Set Hai.’ The web-series is slated to premier on Wakefit.co’s exclusive Home Time YouTube Channel at 7.00 pm on July 15th. Wakefit.co is one of the only startups that has invested in a platform like Home Time that conceptualizes, creates and distributes authentic content that resonates with its audience. The web series marks the brand’s commitment to prioritize owned content over third party content providers.
Featuring Aasif Khan and Anjali Barot who have played key roles in the likes of Panchayat, Mirzapur, and Scam 1992, in leading roles, Ghar Set Hai presents a family dramedy through a slice-of-life depiction of a newlywed couple and their endearing story. At its core, Ghar Set Hai is a family drama showcasing a next door middle class family where small things bring great joy. Acclaimed actors such as Priyank Tiwari, Atul Srivastava, who was recently seen in Kashmir Files, and Nilu Kohli, will also be part of the ensemble cast. Yashraj Mukhate, popular music composer and influencer, was instrumental in composing the title track for the web-series. Streaming on Wakefit.co’s Home Time Channel, Ghar Set Hai is a collaboration between the D2C home solutions startup and its brand marketing partner, Spring Marketing Capital, and the series will be yet another addition to the channel’s rich and engaging content.
As a maiden initiative undertaken by an Indian start-up, the series showcases a relatable and realistic family drama that every household can connect to, while driving meaningful conversations centred on homes. The web-series will premiere on Wakefit.co’s Home Time Channel, a platform that brings together rich, engaging, and interactive content under one roof, with homegrown original series and content that the audience can enjoy and feel connected to.
Sharing his views on the debut of Ghar Set Hai, Prateek Malpani, Head of Brand, Wakefit.co, said, “Digital platforms have transformed the way in which we consume media, making video-led content the new norm. Through Home Time, our very own branded content channel, we aim to create a fresh and engaging premise for sharing content with our audience, thereby showcasing a new dimension for visual and content-led marketing, and storytelling. We believe that this could be an avenue to touch our consumers’ lives. The launch of Ghar Set Hai marks our first endeavour as an Indian start-up taking to YouTube and developing our own web-series. We hope to continue leveraging our branded content channel to share content that constantly engages and entertains our diverse audience.”
Speaking on the venture, Sandeep Balan, Branded Content Partner, Spring Marketing Capital, said, “Entertainment is one of the most searched content categories on YouTube and we wanted to create a property that the brand can own & grow over time. The idea with our web series, ‘Ghar Set Hai’ , was to organically weave the brand into the narrative and be an integral part of the same world as our characters. Our collective effort was to crack meaningful brand integrations that can take the story forward at all times and connect with our viewers at a deeper level. This adds to Wakefit.co’s many industry first content initiatives and we hope to continue building this relationship.”
The Home Time Channel attempts to publish topical content that is set in humorous and relatable storylines. The YouTube channel was launched in 2020, and has hosted viral content such as the Qawwali videos, Honest WFH employee’s rant video, Do Se Dhai, and the likes.