Vertiv to Acquire Geist, Manufacturer of Rack PDUs

Vertiv, formerly Emerson Network Power, has reached an agreement to purchase Lincoln, Nebraska-based Geist, a privately owned manufacturer of Rack Power Distribution Units (PDUs) and associated data center products.

Geist is a market leader in Rack PDU products and has a broad portfolio of data center power, cooling, monitoring, and infrastructure management products that complement Vertiv’s own line of intelligent Rack PDUs. The acquisition will add engineering and design capabilities with patented Geist technologies, expand access to the channel, and solidify Vertiv as a global leader in the data center Rack PDU space.

“This acquisition fits our strategy of adding complementary capabilities to accelerate growth in our key markets – cloud, colocation and edge,” said Vertiv CEO Rob Johnson. “By adding the Geist portfolio, we further strengthen our position in the PDU industry

and add power management choices for our customers.”

Geist is a global company headquartered in Lincoln, Nebraska, and has more than 250 employees. Geist president Brad Wilson will continue as manager of the business, reporting to Pat Johnson, executive vice president of integrated rack systems for Vertiv.

“This is an important day for Geist, and I am excited to work with Vertiv to grow our businesses together and find creative ways to better serve our customers,” Wilson said. “This is a great fit between two companies, with complementary technology portfolios and a shared vision for a more efficient, more secure data center.”