Over 120 million Indian consumers are expected to shop online, clocking annualized growth of 115 per cent in 2018 as the e-commerce platforms slug it out with discounts and other attractive deals in a wide range of products from clothes, mobile phones, air-conditioners to a whole lot of consumer items, according to ASSOCHAM-Resurgent joint study.
As many as 108 million consumers did online shopping in 2017 even as the mobile phones are becoming the preferred choice of device for the e-commerce sales. Over 60-65 per cent of online shoppers would opt for placing their orders on mobile phones from the present 40-45 per cent, the study projected.
89 per cent of the consumers covered in the study are heavy users of the Internet. The respondents were across Delhi, Mumbai, Kolkata, Bangalore, Ahmedabad, Hyderabad, Pune & others.
There is a surge in the number of people shopping on mobile across India with tier II and III cities displaying increased dominance. In fact, 50% of our traffic is coming from mobile and a majority of them are first time customers, adds the paper.