Global Microsoft Channel Partners Association Launched Chennai Edition

The International Association for Microsoft Channel Partners (IAMCP), the world’s largest Independent Microsoft Partner Association with operations in over 40 countries, launched its Chennai chapter. The chapter was inaugurated by Mr. Rajiv Sodhi, General Manager, Partner Ecosystem, Microsoft India. The launch was open to all Microsoft partners, associated with Microsoft technologies as developers, resellers, systems integrators, in Chennai, and was attended by over 50 Microsoft partners.

Speaking at the launch, Mr. Rajiv Sodhi, General Manager, Partner Ecosystem, Microsoft India said, “Worldwide, IAMCP has been at the forefront of driving collaboration, sharing of best practices and P2P business among Microsoft partners. IAMCP has been growing by leaps and bounds in India, and I am delighted to inaugurate the Chennai chapter of IAMCP. Microsoft’s success depends on its partners and their innovative solutions which drive growth for our customers. In fast-changing and dynamic business environment, we believe that our partners are best placed to assist organizations, of all sizes to make the transition from simple digitization to digital transformation. The IAMCP Chennai chapter will bring together partners to foster collaboration and sharing of best practices, which will contribute to both partner and customer success.”

According to Prashanth Subramanian, Vice President, IAMCP International, “In today’s demanding business environment, it is important for partners to forge strong complementary relationships to serve their customers better. Worldwide, IAMCP has been at the forefront of this movement in the Microsoft ecosystem, and with India being one of the most important markets for Microsoft worldwide, we believe IAMCP will play a very significant role in helping partners to acquire new skills, partnerships and synergies as they help customers transform for the digital era”.

Mr. Suresh Ramani, President, IAMCP India spoke on how partners can leverage IAMCP to grow their business, and the value of IAMCP especially with respect to partnering and learning. He also mentioned the special ‘Women in Technology’ (WIT) community, as well as diversity and inclusion initiatives by IAMCP as an association and how the member organizations are also embracing it.

The Board of IAMCP Chennai comprises of experienced technology leaders, including Koushik Ramani, Head – India Business at MindTree Limited, and Anandhi Krishnan, CEO, Xencia Technologies.

Also present at the launch were Mr. Manu Bansal, Director – Channel Development and Mr. Mohammed Sadiq Pasha, Director – Distribution.

The focus areas of IAMCP include the following:

Partner-to-Partner Networking 

IAMCP is the hub of partner activity with thousands of members in countries all around the world. Nearly 100 chapters strong, IAMCP provides networking activities and events on a regular basis. According to an IDC (International Data Corporation) study, IAMCP members report higher revenues and profits than non-members and engage in over $10.2 B annually in joint Partner-to-Partner business!

Education and Growth

IAMCP offers programs to grow the capability and capacity of partners. Partner readiness in a business context means more than training on the latest Microsoft technologies, IAMCP hence offers programs in business planning, development of product and marketing capabilities, personnel management, financial planning, mentoring and adoption of best practices.