The E-Commerce Council of India is Formed as Lobby of Indian E-Commerce Companies

More than 10 e-commerce players of India have come together to form a lobby group called TECI — The E-Commerce Council of India.

The founding members of TECI include product and services marketplaces Snapdeal, ShopClues, UrbanClap, Shop101, Flyrobe and Fynd along with social commerce platform Shop101. It also comprises digital-first fashion brands such as Bewakoof, Breya and Rustorange.

Further, online brands such as Mamaearth, Superbottoms and Azah, which focus on specific segments such as baby care products and women’s hygiene products, are part of the group that has collaborated to launch the TECI.

A statement by the group said that while policy makers in various countries, including in India, were engaged in discussion and debate to determine optimal policy frameworks for the sector, the TECI expects to collate, crystallise and share the e-commerce industry’s viewpoint even as it will work collaboratively with other stakeholders.

Apart from policy advocacy, the council is looking to define and encourage the use of industry best practices relating to data privacy, logistics, payment processes, resolution of disputes, consumer protection and MSME development among other issues.

The statement added that the TECI members account for more than 7.5 lakh online sellers and service providers and that every month, more than 100 million users interact with the online businesses operated by its members.