Sanjeev Soni Joins B2BAdda.com

B2BAdda.com, a technology backed e-distribution platform has announced the appointment of Sanjeev Soni to head its new vertical of refurbished products. An industry veteran, Sanjeev Soni brings 23 years of experience in Retail, Distribution, E-commerce & Omnichannel Operations Management in India, Middle East and North America.

Soni holds extensive experience in scaling organizations and has worked with a broad spectrum of companies from local start-ups to billion dollar global enterprises. At B2BAdda.com, he will be responsible for driving the complete operations for Refurbished Vertical. His experience also includes various leadership roles for IT & Telecom space with companies like Sunstrike India & Dubai, Supertron, Amconics Hong Kong, Compuage, and Ingram.

Commenting on the development, Mr. Yogesh Bhatia, MD, Detel says “We look forward to welcoming Sanjeev Soni to the B2BAdda.com team at such an important and dynamic time in our company’s history.  Holding a higher achievement in consumer businesses, he would play an instrumental role in heading our new vertical with his expertise and knowledge to advise the company in building robust strategies as we expand and strengthen our position in the refurbished market”

Commenting on his appointment Sanjeev Soni, Head, Refurbished Vertical said “It’s a great opportunity for me to be leading the Refurbished vertical at B2Badda.com.  The refurbished sector in India is quadrupling on an annual basis. The demand is usually from tier-II and tier-III cities in India. Also, there are a lot of young professionals who want quality electronics at affordable prices. With the extensive distribution network of B2Badda.com across Tier 2 and 3 cities, we are poised to extend this new service across the nook and corner of the country”

B2BAdda.com is an exclusive e-distribution partner for Detel Mobiles, LED TVs & Accessories and has recently added new categories like footwear, apparel, household appliances besides Mobile & Tablets, IT Products, and Complete Electronic Product Range. With this, the company plans to add more than 80,000 retailers to its platform by the end of 2020.