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Detel Diversified into Refurbished Device Business

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India’s flagship economical feature phone and TV brand Detel forays into a new business vertical of refurbished device with an e-commerce platform – ‘’ with the mission of creating a new experience of buying a refurbished device for its customer.

The experience that starts right from the excitement of opening the box of a new device. Its chic and cool packaging in red and white simply catches your attention. You feel even mesmerized after holding a smartphone in your hand which gives you look and feel of as good as new smartphone. PreLoved Device ensures your confidence with the glance of sophisticatedly placed quality components and accessories inside the box. All the accessories are nicely packed. Last but not the least after having procured the warranty of a minimum of 6 months to 1 year with most customer friendly after sale services, PreLoved Device makes you witness the new experience of buying a refurbished device with never like before satisfaction and happiness.

With PreLoved Device, Detel aims to strengthen the entire ecosystem of buying and selling of refurbished and pre-owned devices. The company ensures the quality by selling the most authenticated products certified and graded by the experts at Detel’s state-of-the-art refurbishment facility.

At present, customers can purchase refurbished smartphones of leading brands like Apple, Samsung, Xiaomi, OnePlus etc. from In time to come, the company also plans to make available Home Appliances, Laptops, tablets, and other gadgets & accessories. With an extensive distribution network, the company is set to deliver products pan India.

 Commenting on the launch, Yogesh Bhatia, MD, Detel, said, “We have been operating in the new-goods market and have successfully introduced the world’s most economical devices such as Mobile phone and Television. Having spent over two decades in the industry, we understand consumer’s pulse. Our new venture PreLoved Device is committed to bring technology for all at competitive prices and bridge the gap between Desirability & Affordability. We now aim to eliminate the trust deficit that exists in the refurbished device   market.”

Sanjeev Soni, Head, PreLoved Device, added, “We are glad to have launched PreLoved Device wherein all products listed on the website go through a rigorous 52-step quality check. With attractive packaging, warranty, pricing, PreLoved Device also bring a pool of value added services such as Free Shipping, multiple payment options, new accessories along with the refurbished device, as well as a dedicated Loyalty programme for its customers. We are extensively working on creating many more value adds for our customers in the time to come.”

As India soars to be at the forefront of the technology industry, the amount of electronic waste it generates has been consequently growing at an alarming rate. As per reports, India produces 2 million tonnes (MT) of e-waste annually, out of which 82 percent of this e-waste is pertaining to personal devices. Yogesh Bhatia, MD, Detel, stated, “With the launch of PreLoved Device, Detel embarks a new journey of creating a New environment of Refurbished for our better tomorrow by building a strong new perception for Refurbished device in India. We are planning to propel the idea extensively amongst Indians to have them embraced the wave of refurbishing in their lives.”

For customers’ expectations and satisfactory fulfilments, the platform listed down the assortment of products divided into 5 grades of refurbishing:

  • Pink Just like new – Absolute never used unboxed devices. Functionally OK Device.
  • Green– As good as new – Used and restored to new like conditions with no visible signs of wear and tear. Functionally OK Device.
  • Brown– Excellent – Minimal use and negligible sign of wear and tear. Functionally OK Device.
  • Yellow– Wonderful – Moderately used sign of wear and tear. Functionally OK Device.
  • Blue Superior – Extensively used with visible sign of wear & tear. Functionally OK Device.
  • Black– Ok– Heavily used with visible sign of wear and tear. Functionally OK Device.

SMEStreet Edit Desk

SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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