TCNS Clothing Enhances Omnichannel with Unicommerce Tech

TCNS Clothing Company, India’s leading women’s ethnic wear brand, has deployed Unicommerce’s integrated post-purchase technology stack to strengthen its omnichannel operations. The company has already been leveraging Unicommerce’s multi-channel order management and warehouse management system to build robust e-commerce operations and amplify its consumers’ shopping experience.

TCNS, which owns brands including W, Aurelia and Wishful, will now be powering its store fulfillment by leveraging Unicommerce’s omnichannel capabilities to serve its customers across online and offline channels.

TCNS Enhances Retail Experience

With Unicommerce’s omnichannel retail management system, TCNS will enable its brands to merge all online and offline sales channels, thus offering a seamless shopping experience to its customers across its brand websites, marketplaces and physical stores. The ship-from-store feature will enable automated order allocation to the nearest store or warehouse thereby ensuring faster deliveries of orders for its customers.

With the recently launched endless aisle feature, in-store customers will be able to make purchases for products that are either unavailable at the store or are currently out of stock, with stores having them delivered at their doorstep.

At present, the company offers a variety of products listed across multiple marketplaces as well as its own websites, physical stores and premium multi-brand stores. With Unicommerce’s comprehensive technology, TCNS strengthens its consumer-centric approach enhancing the overall shopping experience for its customers. The brand has successfully deployed its solution at over 100 stores located across the country.

Speaking about the company’s Omnichannel vision and partnership with Unicommerce Shivaprasad Eregowda, E-commerce Business Head at TCNS Clothing Company said, “In today’s fast-evolving market, it has become imperative for us to have omnichannel capabilities to be able to offer excellent customer satisfaction. We are a technologically focused brand and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.

Talking about the partnership, Kapil Makhija, MD & CEO of Unicommerce said “India’s retail industry is evolving and as more and more brands continue to adopt omnichannel technology, they are not only able to streamline their operational processes but are also enhancing the post-purchase experience for their end consumers. Our long-term relationship with TCNS is a testimony of our great product and we are thrilled to provide our omnichannel technology to seamlessly power their online and offline operations.”

Unicommerce is India’s largest e-commerce enablement SaaS platform in the transaction processing layer, in terms of revenue for the financial year concluded March 2022. The company’s suite of SaaS solutions enables end-to-end management of e-commerce operations for brands, retailers, marketplaces and logistics service providers. The company has a consistently growing Annual Recurring Revenue (ARR) and Revenue. As of the quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.

 “Unicommerce eSolutions Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India. The DRHP is available on the websites of the Company at www.unicommerce.com, SEBI at www.sebi.gov.in as well as on the website of the book running lead managers, IIFL Securities Limited and CLSA India Private Limited at www.iiflcap.com and www.india.clsa.com, respectively. Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP, including the section titled “Risk Factors”.