Synamedia Appointment Sue Couto to Lead Asia Pacific Business

Synamedia, an independent video software and solutions company, has appointed pay-TV industry virtuoso Sue Couto as Senior Vice President and General Manager of Asia Pacific, effective immediately. This announcement follows the news that Synamedia is open for business after the completion of Permira funds’ acquisition of Cisco’s video business. With offices in India and China, Synamedia’s portfolio of leading pay-TV and media customers in the region includes Astro, Bharti Airtel, China DTH, Foxtel, Oi and Tata Sky.

Sue joins Synamedia’s executive team to drive growth and expand customer relationships across Asia Pacific. She will have overall responsibility for sales, marketing, partners, and delivery in the region.

Sue brings over 20 years’ experience in senior leadership roles in the TV and broadcast industry in Asia Pacific, most recently as Senior Vice President of APAC Sales for TiVo, where she was responsible for overall sales strategy for software solutions. Prior to this, Sue was Senior Vice President, Video Software Solutions, APJC at Cisco, and at NDS before its acquisition by Cisco. She has built and led the teams which have been instrumental in winning key customers and enabling them to grow their businesses. Many of these players are now amongst the largest DTH platforms in the world.

Yves Padrines, CEO of Synamedia, said, “Sue’s pay-TV industry prowess combined with her deep market knowledge and proven track record of driving transformation and growth in Asia Pacific, means she is well qualified to lead our team and support Synamedia’s business expansion plans in the region.”

Sue Couto, Senior Vice President and General Manager, Asia Pacific for Synamedia, added, “With the industry’s broadest portfolio of offerings, solutions and expertise, Synamedia is the ideal partner to help operators in Asia Pacific both innovate and capitalize on new opportunities in today’s dynamic media landscape. As an independent company with renewed investment reflecting a new vision, we look forward to working with customers as they transform their businesses.”