SUNROOOF Records ₹15 Crore Revenue With Zero Paid Marketing

SUNROOOF, a premium wellness lighting technology brand, continues to set a strong benchmark for sustainable, product-led growth in India’s competitive consumer market. The brand closed calendar year 2024 with INR 15 crore in revenue, achieved entirely without any paid marketing spends across Meta, Google, print, outdoor, or performance media, and has completed over 800 installations across India to date.

In an ecosystem where rapid scale is often driven by heavy advertising investments, SUNROOOF’s growth has been powered solely by organic demand, customer advocacy, and word-of-mouth referrals. Each installation has functioned as a real-world showcase of the brand’s technology and impact, organically converting customers into long-term brand ambassadors.

Commenting on the milestone, Ishat Jain, Co-Founder, SUNROOOF, said, “From day one, our belief has been simple, when the experience is genuinely world-class, customers naturally become your strongest advocates. Achieving INR 15 crore in revenue in 2024 without paid advertising validates that Indian consumers are discerning, value-driven, and willing to back quality over noise. We have stayed focused on building an exceptional product, delivering consistently, and telling our story with honesty. We have never chased vanity metrics, and this milestone reinforces our belief that long-term brand equity and sustainable profitability can grow together, even in crowded categories.”

SUNROOOF’s performance reflects a broader shift within India’s premium wellness and technology segments, where consumers are increasingly prioritising innovation, performance, and trust over visibility-led branding. As advertising clutter and acquisition costs continue to rise, the brand’s journey challenges the assumption that scale must be driven by aggressive media spends.

Importantly, the INR 15 crore revenue achieved in 2024 represents profitable, organic growth, with no ad-led discounting or inflated top-line figures. Building on this strong foundation, SUNROOOF is now targeting INR 50 crore in revenue by the close of the FY25–26 financial year, driven by continued demand, repeat customers, and strategic expansion.

As the brand enters its next phase of growth, SUNROOOF remains anchored to its core philosophy. product excellence, customer satisfaction, and authentic storytelling over paid media, offering a compelling blueprint for startups and marketers navigating India’s evolving premium consumer landscape.