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Startup DrivebuddyAI Aims to Make Indian Roads Safer

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Artificial intelligence-based auto tech start-up drivebuddyAI for commercial vehicles segment is set up with the target to improve road safety & reduce life critical accidents in India. DrivebuddyAI is working towards making use of Artificial Intelligence and Computer Vision technologies to solve the problem of driver distraction which is the reason for 84% of total accidents happening in the world.

drivebuddyAI- a start-up launched in 2019 by young entrepreneurs Nisarg Pandya- Founder & CEO and Kumar Ranjan- Vice President.  DrivebuddyAI has developed a camera based edge IOT device that can be retrofit inside any vehicle to give active safety, i.e. alerts while you are driving on the road to ensure that your drive is safe.

To provide active safety in transport fleets, drivebuddyAI installs camera-based & GPS enables driver assistant device called DRISHTI (Driver Safety Harness with Telematics & Intelligence), which not only monitors the driver behavior but also help them in avoiding possible dangers while driving by providing collision avoidance & driver distraction alerts in the vehicles.

The device captures the video data of driving and helps the fleet managers get clarity on driver performance and human challenges of driving on the roads. drivebuddyAI’s cloud-based platform DOPE (Driver Observation & Profiling Interface), helps them to optimize the operations by using the intelligent insights/analytics from the pool of drivers.

India has one of the highest rates of road crashes in the world. Every year, about 150,000 people lose their lives on India’s roads, and more than five times that number are injured or maimed for life as per the recent report titled “Delivering Road Safety in India” which was released at the ‘Third Global Ministerial Conference on Road Safety’ in Stockholm by World  Bank. The national highways alone claim one life a year for every two kilo-meters. This is ten times higher than the developed country threshold. Road crashes also impact economic growth, costing the economy between 3 to 5 per cent of GDP a year.

Report mentioned that crash data collected in a sample of highway sections across Nepal, India, and Bangladesh reveal alarming annual fatality rates ranging from 0.3 to 3 deaths per kilometer, at a yearly average of 0.87 fatalities per kilometer. In India, 34.5 per cent of fatalities in 2016 resulted from crashes on the National Highways, which comprise only 1.79 per cent of the country’s total road network.

The Union Minister for Road Transport & Highways and MSMEs, Nitin Gadkari, has reaffirmed India’s commitment to the United Nation’s goal set under the UN Decade of Action of drastically reducing road accidents by the year 2030 at ‘3rd High-Level Global Conference on Road Safety for Achieving Global Goals 2030′ in Stockholm in Sweden.

Nisarg Pandya- Founder & CEO at drivebuddyAI. “Our roads are very chaotic. In some cities, the signals are mid-air at the chowk and in some other cities, it is on the left and right corners. There are too many variables. There may or may not be lane markers. For a vehicle to drive itself, it needs to know everything. I have strong believe that with adoption of drivebuddyAI in vehicles will ensure driver’s and owner’s vehicle and passenger/goods safety, from the potential risk of distraction-related collisions, with cloud-based driver observation.”

Kumar Ranjan- Vice President of drivebuddyAI added “we are very excited to introduce drivebuddyAI to Indian transport system in India. We are confident that with the support from fleet companies and government of India, we will be able to reduce the road causalities in big numbers. The benefits of drivebuddyAI will extend to the other industries like Motor Insurance companies. Motor Insurance companies bleed losses every year due to third party claims and marine losses. drivebuddyAI will help them save such losses.

Currently, drivebuddyAI is running pilot projects in state buses of UPSTRC ( Uttar Pradesh State Road Transport Corporation) and are in talks with many other states transport departments.

SMEStreet Desk

SMEStreet is fast growing platform dedicated to entrepreneurs from small and medium sized businesses (SMEs). Committed to facilitate Knowledge & Networking for Business Growth, SMEStreet offers value added content which shows the actual voice of Indian MSMEs.

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