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Optoma becomes Top Brand in DLP Projectors & 4K UHD Segment in India

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Strengthening its leadership position in the projector market, Optoma Corporation, the world’s No.1 DLP projector brand today announced that it has become the number one projector brand in DLP & 4K UHD segments in India for Q2, 2021 as per PMA report. Optoma is a leading designer and manufacturer of projection and Interactive Flat Panel for corporate, education, professional video and home entertainment segments.

Continuing its growth despite pandemic, Optoma said that it’s the only projector brand to have reflected the growth trend in the first half of 2021 with becoming No.1 projector brand in 4K UHD segment. Prior to this, Optoma had doubled its market share in ProAV and the home segment in 2020.  The brand has also taken more than 50% market share in the Short Throw projector category and is No.1 brand in India for the category during Q2,2021.

The Taiwan-headquartered projector firm Optoma Corporation is No.1 in the 4K UHD and DLP segments Worldwide. It has become top DLP projector brand in India with more than 33% of the market share in Q2, 2021. Now, the company plans to aggressively tap the home entertainment segment, ProAV and education projector category with an array of new product launches for these categories.

Optoma is known for its commitment to the Indian market and launched a number of projection products in 2021. Focusing on cutting-edge technology and product design, the company launched the UHD33 and UHD35+ True 4K UHD Projectors having panoramic view features with 21:9 Ultra Wide Format. Optoma also brought 4K UHD high brightness home cinema projector ZK750 in February this year which received rave response from tech experts and cinema lovers.

Speaking about this achievement Mr. Vijay Sharma, Country Head, India, Optoma Corporation said that “ We are pleased to announce that despite of pandemic situation and challenging market conditions, we have managed to maintain an upward curve in sales. We registered demand coming from across segments especially the home segment. This growth in the first six months of 2021 is a result of our advanced technology-based product launches and our proper understanding of the current circumstances of Indian market. We expect the trend to continue in the second half of the year too.”

Speaking on this occasion, Mr. Gordon Wu, Head of Asia Pacific, Optoma Corporation added that, ” We witnessed an encouraging growth of Optoma Corporation in India during this unprecedented time. Our team tackled the challenges admirably and  achieved overall growth.  ”

 

SMEStreet Edit Desk

SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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