With the hybrid work model, organizations also process complex amounts of data in environments where frequent exchange of data may occur from multiple touchpoints. The influence of emerging tech like cloud-native applications, Kubernetes containers, and AI in day-to-day business activities also increases the risk of misuse of data due to the lapse in the upkeep of cybersecurity goals and IT infrastructure, making organizations vulnerable to cybersecurity threats.
Mr. Ripu Bajwa, Director and General Manager, Data Protection Solutions, Dell Technologies, India commented, “Data Protection Day serves as a global reminder for one of the most important responsibilities of any organization, which is to keep sensitive and mission-critical data secure. Today, many organizations in India and around the globe are exposed to sophisticated vulnerabilities, as their infrastructure and data security framework is inadequate. Malware, ransomware and cyber threats have become more specialized and penetrative. Once a lapse is identified, attackers can misuse the data and create situations in which data, once lost, may not be recovered.”
Consumers are also constantly discovering the information that is collected about them, how that data is used, and how daily breaches put that information at risk. Consequently, organizations must make security a top priority to maintain consumer trust and remain compliant with regulations.
“To address these challenges, a few steps that organizations must take, include, an accurate inventory of data. This is critical for adhering to data privacy regulations, such as GDPR. Many organizations may not know the information they have or where it is going, thereby making it difficult to protect it. Additionally, solutions that dynamically allow or deny access based on contextual factors like a user’s location, device type, or job function are highly favorable, along with data loss prevention (DLP) capabilities. India is also taking steps to implement a data protection framework that incorporates many elements of the GDPR.” Bajwa further added, “Ultimately, in today’s highly regulated data environment, Indian organizations need to adopt and build effective compliance strategies to achieve business value. Organizations with low levels of data protection and data governance frameworks need to change quickly.”
Demanding a strong policy framework for Data Protection, Rajesh Ganesan, Vice President, ManageEngine commented, “As the union government gears up to introduce laws to protect consumer data, organisations should bear the onus of educating their employees. Data protection is only successful when all components within the infrastructure—including all employees—are prepared to handle it. To do this efficiently, data protection must be built right from the design stages of all services and operations. It should be present as a strong, invisible layer. It is best to educate employees on the do’s and don’ts of data protection in a way that is contextually integrated into their work, as opposed to relying solely on periodic trainings. Given the forthcoming legislation, corporate data management is more important than ever, and it’s up to business leaders to create the teams, structures, and expertise to keep all their corporate data well-protected and staying compliant in 2022.”
In addition, Kumar Vembu, CEO and Founder, GOFRUGAL presented a different perspective towards data protection and said, “It’s time to understand what freedom means, mainly digital freedom. We leave our digital trails whenever we engage digitally. Algorithms have started using the data to condition our minds, influence, and sometimes even dictate what we should be doing in the future.”
Data protection is all about freeing ourselves from digital slavery. The goal of data protection is to give power to the data owner. It is the capacity to decide what data should be stored, how it should be used or not used, and to make sure they don’t end up as slaves to the machines.
“Data protection means empowerment to the consumer so that they have the freedom of choice every time they shop. It is about establishing a level playing field and healthy competition in business. Most importantly offer a guarantee about the security and safety of personal and business data,” Kumar Vembu further added, “On this data protection day, let us commit ourselves to understanding our rights to enjoy our freedom as digital citizens.”