Salesforce India Presenting Great India Sales & Marketing Summit

Salesforce India organized the first edition of the Great India Sales & Marketing Summit on 24th May 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants.

The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.

Arundhati Bhattacharya, Chairperson and CEO, Salesforce India kicked off the session by expressing gratitude to the Salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully. Emphasizing the need for vibrant sales and marketing teams to foster innovation, she stressed that digital transformation is the key driver towards India becoming the 3rd largest economy in the world. She also discussed how technology, coupled with the AI revolution, is a significant enabler for sales and marketing teams in achieving success.

At the Summit, several sessions explored the power of AI in Sales, Marketing, and Customer Service. Salesforce experts showcased how Salesforce uses its own AI products to achieve success.

1.       Kapil Dev: Setting Goals and Achieving Them Together

• Kapil Dev, former cricketer and captain of the World Cup-winning Indian team, shared leadership insights.
• He emphasized the importance of leading from the front, focusing on the process of winning, and recognizing the unique roles of each team member.
• He discussed how business leaders can apply these principles to align their teams with business goals.

2.       Ankur Warikoo: Marketing on a Mission: Maximize Your Impact, Minimize Your Spend

• Ankur Warikoo, a teacher, content creator, and author, shared his expertise on cost-effective marketing strategies.
• He offered practical tips for frugal marketing, drawing parallels from successful brands and presenting a five-step approach.
• Warikoo highlighted the importance of maximizing impact while minimizing marketing expenditure.

3.       Srikanth Bolla: From Hurdles to High Performance: Scaling Your Business with a Winning Mindset

• Srikanth Bolla, CEO of Bollant Industries, shared his inspirational journey from being a differently-abled student in a remote village to becoming a successful entrepreneur.
• He discussed how staying focused and true to his roots contributed to his professional achievements.
• Srikanth emphasized the importance of perseverance and self-determination in overcoming obstacles and achieving success.

Session Highlights:

• How Salesforce Uses Salesforce
• Speaker: Nipun Sharma, Senior Director & Head of Marketing, Salesforce India
• Nipun Sharma offered insights into how Salesforce uses AI tools like Data Cloud and Einstein 1 to drive growth and align sales and marketing.
• Start with Data, Move Forward with Tableau
• Speaker: Romil Agarwal, Country Head & Regional VP, Tableau India
• Romil Agarwal discussed data-backed decision-making and the potential of generative AI with Tableau.
• Mulesoft: Connect, Automate & Scale AI-Powered Experiences
• Speaker: Nehal Mehta, Head of Sales, Mulesoft India
• Nehal Mehta explained how Mulesoft integrates data, systems, and AI models for seamless automation.
• AI Masterclass
• Speaker: Dr. Dakshinamurthy V Kolluru
• Dr. Kolluru provided a deep dive into AI implementation, showcasing specific use cases and offering an upGrad certification in AI.
• LinkedIn + Salesforce: A Winning Combination
• Speakers: Alyce Erikson, Group Head, B2B Product Marketing, LinkedIn; Ajay Datta, Senior Director, Product Management, LinkedIn
• They showcased how Salesforce integrates with LinkedIn’s B2B solutions to engage audiences and generate leads.
• Accelerate Growth with Trusted AI
• Speaker: Tanmaiy Chandanshive, Head of Solution Engineering, SMB Business, Salesforce
• Tanmaiy Chandanshive discussed how generative AI can drive productivity and customer-centricity.
• Fireside Chat with Suraj Dodeja
• Speakers: Suraj Dodeja, CEO, Vashi Integrated Solutions
• Suraj Dodeja shared how Salesforce’s solutions enhanced their omnichannel efficiency and customer visibility.
• Drive Customer Experience and Loyalty with Data and AI
• Speaker: Ritesh Chauhan, Director, Solutions Engineering, Salesforce
• Ritesh Chauhan discussed building customer experience and loyalty using AI and Data Cloud.
• Slack: The AI-Powered Platform for Work
• Speaker: Rahul Sharma, AVP & Head of Slack, Service Cloud, & Platform
• Rahul Sharma demonstrated how Slack enhances team productivity through AI and workflow automation.
• Fireside Chat with Satya Machiraju
• Speakers: Rahul Sharma; Satya Machiraju, VP, IT & Information Security, Whatfix
• Satya Machiraju shared how Whatfix leverages Slack for product analytics and process reengineering.
• Elevating Customer Experiences with AI-Driven Service
• Speaker: Abhisek Dash, Director, Product Management, Service Cloud, Salesforce
• Abhisek Dash showcased how AI revolutionizes customer service through predictive analytics and intelligent case routing.
• DPDP Act 2023: Stay Ahead and Secure Your Data with Salesforce
• Speaker: Amin Rehman, Principal Specialist SE, Salesforce
• Amin Rehman provided an overview of the Digital Personal Data Protection Act, 2023, and how Salesforce supports data security and privacy management.