RetailTech Arzooo Sees 400% Rise in Sale of White Goods During Festivities

RetailTech platform Arzooo has witnessed a 400% rise in sale of white goods during the festive season as compared to last year. The top categories which contributed to this growth are Televisions (540%), Washing Machines (330%) and Refrigerators (300%).

Arzooo is on a mission to empower and digitize neighbourhood electronic stores and has already on-boarded over 40,000 retailers on its platform. Around 80% of these retailers are from tier 2 and below cities contributing to nearly 67% of the total sales volume which clearly indicates the increasing demand from these cities.

The western part of India recorded the maximum (1000%) growth in sales led by cities such as Ahmednagar, Udaipur and Dhule among others. This was followed by East India (950%) in Hooghly, Guwahati, Gaya, Bhuwaneshwar and Bhojpur, North India (500%) in Indore, Bhopal, Gurdaspur, Kurukshetra and Moga and South India (300%) in Guntur, Kolar,  Khammam, Manjera and Wayanad.

Khushnud Khan, Co-founder & CEO, Arzooo, said, “Tier 2 and below cities represent a potential untapped market with pent-up demand and significant opportunities. Our growth in the sale of white goods is a function of increased adoption of the platform among the retailers and a rise in disposable incomes among the consumers.”

The sellers on the tech platform also increased by 1500% of which the top sellers had 5x sale this year as compared to last year. Some of the top performing states are Uttar Pradesh, Madhya Pradesh, Punjab, Tamil Nadu and Karnataka. This impressive sale reflects the optimism of in-store shopping, a key factor driving offline retailer demand for white goods.