Responsive Unveils Proposal Builder to Streamline Sales Proposal Creation

 Responsive, the global leader in strategic response management (SRM) software, today announced the launch of its Proposal Builder solution as a significant extension to the Responsive SRM Platform. Proposal Builder enables sales teams to rapidly create winning proposals – pulling from pre-defined templates as well as pre-approved content while also customizing before sending proposals to prospects. 

Proposal Builder allows sales and proposal professionals to build polished, professional proposals in minutes. Sales teams can accelerate deals and boost win rates by delivering timely, tailored proposals that reflect customer needs while improving rep efficiency.

“Several of our top customers have been asking us to add a proposal generation capability to our SRM platform,” said AJ Sunder, Chief Product Officer at Responsive. “The addition of Proposal Builder enables entire sales organizations to quickly assemble compelling proposals for prospects on our Strategic Response Management Platform.”

With Proposal Builder, sellers are able to leverage pre-built templates and “best of” content to quickly generate high impact proposals. In short, they are able to put their organizations’ best foot forward with proposals that are on brand, tightly tie their companies’ value proposition to their prospects’ pain points, and showcase their own value proposition and differentiation – leading to higher win rates and faster sales cycles, at scale. 

With Proposal Builder, gone are the days of commercial teams struggling to assemble timely, winning proposals while contending with inaccurate information, generic content that does not resonate with customers and prospects, and disorganized and unprofessional formatting – as well as the inefficiency and brand damage associated with these challenges.

Proposal Builder provides: 

• Pre-built, best-in-class templates that sellers can use as a starting point for generating proposals suited to specific segments, industries, customer needs and product offerings
• “Best of” content snippets that sellers can quickly pull into their proposals
• Flexible content governance that enables content teams to sales leaders to ensure the right content is shared with the right audiences, using customers’ pre-built templates suited to specific segments, industries, customer needs, and product offerings 
• Intuitive user experience (UX) that allows sellers to easily build custom proposals in minutes, drawing from approved content and tailoring to prospect needs
• Rich design capabilities for creating polished, professional documents, applying brand and design standards to templates
• Digital sharing for emailing proposals directly to prospects and tracking engagement

Responsive SRM Platform Delivering Significant Value

With the Responsive SRM Platform, companies are accelerating growth, mitigating risk, and improving employee experiences. Proposal Builder adds to other core Responsive offerings including Response Projects (RFP, RFI, Security Questionnaire, and DDQ automation), LookUp (AI-enabled knowledge sharing), Profile Center (Trust Center and private profile hosting), Request Projects (RFP issuing), and Requirements Analysis (AI-enabled RFP analysis for go/no-go decision making).