Pure Storage Launches New AI and Cyber Resilience Innovations

Pure Storage® , the IT pioneer that delivers the world's most advanced data storage technology and services, today announced it has been recognized by Gartner as a Leader in the Magic Quadrant for Primary Storage Platforms, positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. The latest recognition by Gartner marks the fifth consecutive year that Pure Storage has been positioned highest and furthest in this report, as well as the eleventh consecutive year as a Gartner Magic Quadrant Leader.

Industry Significance:

Enterprises are grappling with a range of challenges: from scaling AI initiatives, to defending against evolving cyber threats, to managing energy consumption. Traditional IT infrastructure has proven to be inadequate, riddled with inflexible storage solutions that can’t keep up with rapid technological advancements and performance needs. This lack of agility hampers AI growth and heightens vulnerability to sophisticated cyberattacks, while increasing energy costs and power demands add further strain. To tackle these challenges, businesses require a modernized data infrastructure that provides the agility, reliability, and efficiency necessary for effective solutions.

Platform Momentum:

The Pure Storage Platform delivers unmatched agility and risk reduction with a simple, unified storage platform and flexible as-a-service experience for the broadest range of use cases - from on-premises to the public cloud to hosted environments. Central to the platform, the often imitated but never duplicated Evergreen® architecture ensures continuous, non-disruptive upgrades, enabling enterprises to quickly adapt in today’s dynamic business landscape. With the industry’s most comprehensive set of concurrent SLAs, customers get the reliability, performance, and energy efficiency required to modernize their businesses. 

The Pure Storage Platform has introduced several innovations and industry-first milestones over the past year to help organizations accelerate their AI initiatives, improve cyber resiliency and address today’s pressing power challenges, including: 

• First Purpose-Built AI Storage-as-a-Service: Evergreen//One™ for AI guarantees storage performance for GPUs to support training, inference, and HPC workloads, extending Pure Storage’s position for capacity subscriptions, and introduces the ability to purchase based on dynamic performance and throughput needs. This unique SLA eliminates the need for planning or overbuying. 
• First-of-its-Kind Storage Automation: Pure Fusion™ seamlessly integrates and optimizes storage pools for both structured and unstructured data, across on-premises and cloud environments. Embedded in the Purity operating system, Fusion will soon be available across the entire Pure Storage Platform to all global customers.
• First Generative AI Copilot for Storage: Raising the bar again for simplicity, the industry’s first generative AI copilot for storage represents a radically new way to manage and protect data using natural language. This leverages data insights from tens of thousands of customers to guide storage teams through every step of complex and unforeseen performance and management issues and staying ahead of security incidents.
• Intelligence-Driven Security Assessment: The assessment provides deep visibility into fleet-level security risks and offers actionable insights to maximize cyber resilience. Based on aggregated intelligence across 10k+ environments, it delivers numerical scores to benchmark an entire storage fleet’s security posture, while also offering best practices to align with NIST 2.0 standards, advance regulatory compliance, remediate potential security anomalies, and rapidly restore operations. Pure Storage AI copilot leverages the assessment to provide CISOs the ability to benchmark security posture against other Pure Storage customers.
• Industry-First Paid Power and Rack Commitment: Pure Storage pays for its customers’ power and rack space through Evergreen//One, taking responsibility for the associated costs of power and rack unit to run our offerings. As AI workloads become increasingly power-hungry and data center demands surge, Pure Storage's paid power and rack solution—combined with 10x lower power consumption—helps IT manage rising electricity costs and space constraints more efficiently.

Customer Experience:

As of September 20, 2024, Pure Storage has an Overall Rating of 4.8 out of 5 in the Primary Storage Platforms market, with 98% of reviewers willing to recommend, based on 617 reviews on Gartner Peer Insights™. Hear from our customers:

• "My experience with Pure has been nothing but positive. I have been using their storage platforms for over 3 years and never had a negative experience with the product or customer service. It's been the best storage solution I have ever worked with." ($1B-$3B USD Telecommunications Company Review)
• "Pure not only provides an amazing product, but also an excellent customer experience. They are truly partners and assist to no end to ensure you are using their product to its fullest." ($10B-$30B USD Healthcare and Biotech Company Review)
• “A green choice that makes a lot of sense. Working with Pure is just easy. The account team is available and very knowledgeable, and support is easy to reach and work with any day/time. There are multiple failsafes built-in and upgrades are non-disruptive.” ($50M - $250M USD Banking Company Review) 

Executive Insight:

“Pure Storage delivers the industry’s most integrated and powerful storage platform, all under one consistent operating system and control plane. While legacy storage vendors add complexity, we’ve focused on simplifying data management by delivering a true, consistent data experience inclusive of our SLA-driven storage-as-a-service. The Pure Storage Platform empowers our customers to seize the opportunities of tomorrow, from AI and cyber resiliency to sustainability.” – Charles Giancarlo, Chief Executive Officer, Pure Storage