Piramal Finance Launches Sameeksha on OTT Platforms

Piramal Finance’s Sameeksha presents authentic, real-life stories of customers navigating financial challenges, highlighting the company’s commitment to fostering economic inclusion and empowering individuals and small businesses across Bharat. This initiative reinforces Piramal Finance's mission to make financial awareness more accessible. By launching on OTT platforms, Piramal Finance aims to bring Sameeksha to a wider audience across Telangana and beyond, offering viewers flexibility and convenience.

Rooted in the belief 'Hum Kaagaz Se Zyada Neeyat Dekhte Hain,' Sameeksha highlights the inspiring financial journeys of individuals who have transformed their lives with the proper guidance. With its launch on OTT platforms, Piramal Finance hopes to reach an even wider audience, especially in Telangana, where the company has built strong connections.

In a heartfelt and inspiring interview hosted by Brahmaji, the focus is on Shri Kasoju Chary, whose journey to homeownership reflects a deep sense of pride in his profession. The candid conversation between Brahmaji and Kasoju delved into his emotional and aspirational journey — highlighting the passion, skill, and determination that helped him turn his dream home into a reality.

Sameeksha is live on YouTube, JioHotstar, and Sun NXT OTT platforms, connecting with a broader audience and amplifying the message of financial inclusion.

Speaking on the occasion, Jagdeep Mallareddy, Chief Business Officer, Piramal Finance, said, “Stories like Mr. Chary’s reflect the aspirations of a rising Bharat - skilled, self-made individuals from smaller towns who take pride in their progress. Sameeksha allows us to spotlight these journeys, where homeownership is a financial and deeply personal milestone.

As one of the fastest-growing national NBFCs serving over 4.2 million customers and with a strong presence across 1,000+ locations, Piramal Finance sees immense potential in markets like Telangana. Sameeksha is more than storytelling - it’s our way of building trust, understanding local aspirations, and staying closely aligned with the real needs of emerging India.

Arvind Iyer, Head of Marketing at Piramal Finance, shared, “Sameeksha is more than just a series-it reflects our deep commitment to understanding our customers beyond the paperwork. It’s about recognizing their true intent and aspirations - seeing the humanity behind the numbers. These stories showcase real people who, despite facing adversity, take that crucial step towards financial empowerment and transform their dreams into reality.”

He continued, “With the launch of Sameeksha on JioHotstar and Sun NXT, we can now share these inspiring stories with an even broader audience, especially in Tier 2 and Tier 3 markets like Telangana, where OTT viewership is rapidly growing. Sameeksha redefines lending by showing that it’s not just about transactions but about empowering individuals to make a change for the better.

Link: Watch Parakh S1 Episode 6 on JioHotstar
Piramal Finance has served over 44,427 customers in the region. The company has a presence in 23 cities and 29 branches in Telangana, one of its top five key markets, contributing significantly to its retail AUM.

With an expansive network of over 517 branches across 13,000 pin codes, Piramal Finance serves more than 4.2 million customers across metro-adjacent areas and Tier 2 and Tier 3 towns, which contribute to 80% of its business. This network, complemented by digital innovation, strengthens its mission of bridging gaps in financial access for underserved communities.