'Pay Later’ by Ezetap: A Digital Asset for Kirana Shop Owners

Given the times, both the customer and the cashier find it hard to interact with any mode of payment, especially cash due to safety and hygiene issues. Directly addressing this concern, Ezetap, India’s leading payment company, has launched a new feature called ‘My Khaata’ for retail and kirana store owners across the country, to help them adopt digital modes of maintaining customer payments and credit transactions on a timely basis.

Ezetap’s 'My Khaata' feature is a digital replacement of the physical khaata book. Merchants have the option to send payment links via SMS to their ‘khaata’ customers, helping customers clear their khaata dues remotely and safely, which is the need of the hour. My Khaata offers customers the flexibility to pay later, and thereby smoothens commerce, making the entire transaction as low touch as possible. It also offers retailers the ability to accept payments via other modes of digital payments like credit/debit card, QR code payments, etc. and even offer third party credit lending at the time of payment. Equipped with a seamless and secure interface, it ensures that timely reminders are sent to customers, allowing merchants to adapt to digital ways of bookkeeping for their most loyal customers.

Byas Nambisan, CEO, Ezetap, said, “Digitisation of the Khaata book along with the ability to accept contactless payments is a feature that has become very important in the post COVID environment. My Khaata enables the merchant to continue to interact with their loyal customers in a low contact and hygiene conscious environment. My Khaata is a part of Ezetap’s Affordability suite and adds to our vision to contribute towards the Digital India story.”

Ezetap is tapping its long-term partnerships with leading acquiring banks to take its My Khaata offering to the market, and aims to simplify credit management for the 1.5 million+ retail merchants currently associated with their banking partners.