Pandemic Fuels Augmented Reality (AR) Buzz in Local and Global markets

The Augmented Reality Report by Wizikey, Asia’s fastest-growing PR- SAAS Startup, highlights that Augmented Reality (AR) moved center stage in the after COVID-19 world. In an analysis of a million+ news articles, AR hit its high-point in the AC era. In AMJ’20, the AR buzz index moved 14x compared to the pre-COVID index in India. The global index moved 6x compared to the pre-COVID levels.

Top newsmakers associated with the term AR include Venture Capitalist Vinod Khosla and celebrated businessmen like Mukesh Ambani of Reliance Industries Ltd, Eric Yuan - CEO and Founder of Zoom Video Communications and Byju Raveendran - Founder of BYJU’s.

The report also revealed that AR association with business & technology has exploded. While BC, AR was more associated with entertainment and sports, in AC it is with Business and Technology.

Commenting on the AR report, Anshul Sushil CEO & Co-founder at Wizikey said, “AR technology is now a vaccine for a faster recovery of companies. As highlighted in the report, it’s noteworthy how the overall buzz of AR has grown in global and local markets in the age of social-distancing. The cutting-edge innovation in the AR space by global leaders and Indian startups is surely sprouting a new normal.”

According to the Wizikey AR Report, the increase in safe remote assistance, customer live walk-through, contact-less supports, visual-guided support catapulted buzz of AR amongst start-ups during the pandemic. BlinkIn emerges as the Buzz Maker followed by Immaginate and Queppelin.

The top-drawers in the AR product category are Aarogya Setu App, Apple’s ARkit, Google’s ARCore, Zoom, Google Meet, and Microsoft HoloLens 2. In the BC era, Google Maps, iPhone XS/ XR, Pokemon Go, and Microsoft Zoho gained maximum buzz.