On World Backup Day - Tech Industry Experts Emphasised on Storage Trends

Data security is of utmost importance in today's digital age where vast amount of information is being collected and processed by enterprises. Owing to the rise in the frequency and intensity of data breaches, businesses across sectors need to upgrade their data protection strategy.

Ripu Bajwa, Dell Technologies

Ripu Bajwa, Director and General Manager, Data Protection Solutions, Dell Technologies India stated, "Businesses and IT departments are now looking for backup solutions that can successfully secure data against loss and corruption. Prioritising and leveraging scalable, real-time, and cloud-enabled data protection storage for backup, archival, and disaster recovery, is the need of the hour.

Organizations recognise these challenges and are looking for solutions which can help them integrate data protection across legacy and new age cloud native applications. Simple-to-implement solutions which can secure data wherever it may exist, will help in maximising the value of company data.

Steady adoption of future-ready backup solutions is bound to benefit Indian organisations in the coming times. This World Backup Day Indian businesses have an opportunity to take cognizance of their data recovery, threat reporting, and transparency across IT environments. This will not only sustain their progress in digital transformation but also, ensure that the pace of innovation doesn’t decelerate due to a cybersecurity incident."

Sandeep Bhambur, Veeam Software

Sandeep Bhambur Vice President and Managing Director, India & SAARC, Veeam Software mentioned, “Businesses today face a wide range of uncertainties, from pandemics to cyberattacks to natural disasters. Because of their increased reliance on technology, businesses are becoming more vulnerable to cyber-attacks, losing data, and experiencing business disruptions. According to a recent report by Think Teal and Veeam on ‘State of Business Continuity and Disaster Recovery in India – 2023’, around 18% of the businesses in India lost data due to downtime, and more than 20% of the downtime caused has resulted in a financial loss of more than $1 million per hour.

The cost of such downtime also goes beyond just monetary or data loss. Businesses today are more concerned with their market reputation, brand image, customer loyalty, and a variety of other factors, yet businesses impacted by downtime reported customer loss 55% of the time, damaged brand image 44% of the time, and lower employee productivity 52% of the time.

To avoid such damage, businesses must go above and beyond to ensure they have a solid data backup strategy in place, as well as a strong Business Continuity and Disaster Recovery plan that mitigates business risks and minimizes downtime. On this World Backup Day 2023, we would advise businesses to take a more pragmatic approach towards data backup and begin with implementing the 3-2-1 Rule – three copies of data on two media, with one off site -- and refreshing it to additionally make sure one copy is air-gapped, offline, or immutable, and with zero errors in recovery.”