Oakter Achieves One Million Users, Targets 75% Growth in 2026

Oakter, a leading consumer IoT brand by Riot Labz Pvt. Ltd., today announced another year of exceptional business performance, marked by strong customer growth, sustained profitability, and a confident outlook for 2026.

Oakter has now served over one million B2C customers since its inception in 2014, adding an impressive 145,000 new customers in 2025, and is projected to reach the 200,000 mark by the end of the year. Building on this momentum, the company aims to serve 350k new customers in 2026, driven by its expanding product portfolio, growing retail presence, and unwavering focus on user-centric innovation.

The company recorded a 55% year-on-year revenue growth this year and is targeting a 75% increase in 2026, backed by new product launches and further deepening marketing activities on existing products. Notably, Oakter continues to operate as a profitable, cash flow–positive, and non–investment-driven enterprise, built on operational discipline and efficient scaling.

Commenting on the growth, Shishir Gupta, CEO, Oakter, said, “Our mission has always been to engineer technology that blends reliability, affordability, and Indian ingenuity. Reaching a million customers while remaining profitable reaffirms that focus. As we head into 2026, we aim to deepen consumer trust, expand accessibility, and continue building products that redefine connected living for Indian households. The next phase of our journey will focus on designing smarter, energy-efficient devices tailored for Indian homes, while expanding our presence across new categories and retail touchpoints. We believe the future of home technology lies in seamless, intelligent ecosystems that empower users to live more comfortably and sustainably.”

Oakter currently sells through six major e-commerce platforms, including Amazon and Flipkart, and is primarily an online-first brand. In 2026, the company plans to launch direct-to-consumer sales through the Oakter website and expand its offline distribution for air conditioner products, strengthening its presence across both online and physical retail channels.

Driven by consistent demand and manufacturing excellence, Oakter continues to scale its presence across product categories and sales platforms. The company remains focused on building a robust, self-sustaining growth model while delivering high-quality, India-designed smart products for modern households.