Leading multi-channel network, Krazyfox and India’s number one short video app, Moj, collaborated to launch a state-of-the-art studio in Mumbai. Strategically designed over 3500 square feet, it is a one-of-a-kind space with impeccable interiors and equipment to meet the growing needs of creators, influencers, and celebrities. It is outfitted with all the equipment needed to deliver a seamless shoot, such as tripods, ring lights, DOP, and professional camera setups. The artistically designed studio has 19 different layouts, including a pantry, powder room, and changing room. Besides, it has designated workstations with high-speed internet for content creators to edit.
Ozair Yermal, co-founder of Krazyfox Technology Pvt. Ltd. commented on the collaboration, “It was a wonderful experience working with Moj on this creative space. It is an upgrade to our services designed to cater to various video content needs of creators. It will help them to boost their earnings. This studio will offer a platform for creators to come together and collaborate on various projects. With dedicated indoor and outdoor spaces, creators can produce high-value content with more professional backgrounds, camera setup and lighting. We believe this will take influencer marketing and brand promotion to another level.”
Shashank Shekhar, Sr. Director of Content Strategy and Operations, Moj, said, “It has been a pleasure to collaborate with the Krazyfox team, who share our vision of empowering creators to excel in their pursuit of creative content creation. Our studio is designed to meet all the requirements of a shoot. We have seen many creators and celebrities visit the studio since it opened, and it will provide great learning opportunities for new creators.”
The short video market has promising growth and engages people with varied content. With the availability of 5G, demand for short video content will only increase. Also, to empower content creators from all regions of India, Moj launched its flagship creator initiative, ‘Moj For Creators,’ earlier this year. The program helps creators monetize their talent and provide avenues to make it a viable career option. The Moj For Creators program is an ambitious step towards building a robust creator economy in India and developing over 1M superstar creators.
Krazyfox has long-standing relations with MoJ for influencer marketing campaigns and creator needs and this collaboration is an extension of that.