New age digital entertainment and technology company JetSynthesys has partnered with celebrated artist Sonu Nigam to launch the Indian music industry’s first-ever NFT series. The series was launched in London to appeal to the thriving diaspora looking to stay connected to their roots, featuring the popular music icon’s journey and work. The NFT series will include Nigam’s single ‘Hall of fame’. In addition, it will also capture pages from his personal diary where he has himself penned down key moments of his life at the time of its happening, writing down details of his practise and recording sessions with the lyrics of popular songs, a habit he has had throughout his career.
Nigam has been the force behind many an evergreen hit in his three-decade-long career and is now looking forward to talent grooming and content curation. His first official English track, ‘Hall of Fame’, results from a strong association between JetSynthesys’ digital entertainment arm, ‘Global Music Junction’, and Nigam’s music company ‘I Believe Music’. JetSynthesys’ global arm, ‘Jet Media Network’, is the tech enabler behind the creation of the NFT series, right from creating the digital version of ‘Hall of Fame’ to Nigam’s stories behind the diaries of lyrics of his most popular songs and select images which chronicle the mercurial talent’s journey and rise to fame.
Speaking at the London launch, Rajan Navani, Vice Chairman & Managing Director, JetSynthesys, said, “With a concerted focus across gaming, esports, digital entertainment, and social-community platforms, JetSynthesys has, in a short span of time since its launch, been the usherer of many category firsts. Our association with Sonu goes back a long way, and we are excited to bring his creative digital art on blockchain technology to the Indian music industry. What’s been especially gratifying is the process of bringing three enthusiastic teams together – our digital entertainment arm Global Music Junction, Sonu’s I Believe Music and the tech brains behind the creation of the blockchain series, Jet Media Network. With tokenisation of digital art becoming a global phenomenon, especially in gaming and global pop culture, including global Music, Indian Music couldn’t stay far behind. As enablers of the project, we at JetSynthesys are looking forward to catering to the diaspora globally and the Indian music fans back home. It has been a thrilling ride, to say the least, and we’re excited to see how music aficionados take to these assets.”
Commenting on the development, the multi-hyphenate Sonu Nigam said, “Music has been my being from the time I gained consciousness, and I feel blessed to bring this journey forth through the newest digital art form, advanced NFTs, which I believe is the evolution of the music industry across the globe. It’s been a seamless and enriching experience, partnering with JetSynthesys, who, through its many entities, enabled a series of NFTs that reflect a rare and exclusive part of my life. I am also looking forward to connecting with new, digital-first music lovers through this industry-first initiative. I’m delighted to launch this single, which is the most precious and closest song to my heart: Hall of Fame – and this is my ode to all music lovers who have blessed me through my journey”.
JetSynthesys recently became the US-headquartered Warner Music Group’s (WMG) official India partner for all things related to music label licensing and acquisition, artist management, event management, original content creation across Music, short videos and films, along with mobile gaming and esports. The company is also known for its global publishing partnerships with the likes of cricket legend Sachin Tendulkar, Bollywood star Salman Khan, heavyweight Floyd Mayweather, and internationally renowned brands like WWE, Square Enix, and many more.
Over the years, JetSynthesys has also become a leading name in the gaming category, particularly known for developing mobile games with high fidelity and network play. It also houses popular games like “Sachin Saga Cricket Champions” and “Real Cricket” is globally the #1 skill-based cricket gaming franchise. In addition to developing cutting edge and popular games in-house, JetSynthesys was the earliest entrant in India’s esports industry, having had a 50% founding stake in India’s largest esports company, Nodwin Gaming. Furthermore, to build esports at the grass-root level, JetSynthesys recently acquired Chennai-based Skyesports to form Jet Skyesports Gaming Pvt. Ltd.
In the social community arena, JetSynthesys is home to 100MB, Sachin Tendulkar’s digital platform for all things cricket; ThinkRight.me, India’s leading meditation and mindfulness app; AnyDay Money, a well-known fintech platform for advance salary formed in association with Adar Poonawalla; JobDost, a platform providing access to grey & blue-collar jobs in multiple cities across India; and SonicJobs, UK’s #1 hiring portal for blue-collared jobs.