Microtek International Expects Rs.100 Crore Revenue From ‘LUXE’ Home UPS Range

Microtek – one of India’s most trusted brands launched the Luxe LCD Home UPS series in December last year. Since its launch, Microtek Luxe LCD Home UPS series has recorded an overwhelming demand in the country with Rs.100 crore revenue expected from the range in the current financial year.

Microtek, which is a leading player in the power products market of the country is now looking to expand its range under the ‘LUXE’ Series by introducing Home UPSs with improved power consumption and technology advancement.

Regarded as India’s smartest and most intelligent LCD Home UPS with a microcomputer inside, LUXE LCD Home UPSs are designed using the latest state-of-the-art technology for better performance and high reliability. The INTELLI Pure Sine Wave Technology used enhances the life of the battery and minimum effort has to be put into maintenance.

“What sets Microtek apart from other players in the intensely competitive power industry is the company's narrow focus on designing inverters and Home UPSs that are high on technology features and consume less energy. The smart LCD display shows you the power backup time, battery charging time and the running load status besides many other parameters. Luxe is a powerful Home UPS Series on which you can run all your common home appliances and IT loads,” said Mr. Subodh Gupta, CMD, Microtek International.

The price of the LUXE range begins from Rs 7000 and it is available through the company’s vast distribution network across the country.

As per industry observers, the global Uninterrupted Power Supply (UPS) market size is expected to reach $12.15 Billion by 2028 growing at a CAGR of 5.62% from 2021 to 2028.

At present, Microtek International is offering special offer on Microtek Home UPS / Inverter from 1st July to 30th September 2022 where the company is offering 2+ 1 year extended warranty on the purchase of their inverters. This offer is applicable for Home UPS/Inverter 12/24V models (Superpower, Imerlyn, Heavy Duty, Energy Saver, Luxe & Smart Hybrid). Any Customer who buys Home UPS /Inverter in this period will get 2 years of standard warranty and 1 year of extended warranty from the date of purchase on an FOC basis.