Lifesize adds new Video Conferencing Products, targets Indian Tier 2 /3 Towns

Bringing video conferencing solutions on cloud based model Lifesize unveiled two new products—Lifesize Icon 400 and Lifesize Icon Flex—for Indian market. The products are said to be designed exclusively for the small and medium businesses (SMBs) and mid market segment.

Mr Gagan Verma, Regional Director (India and SAARC) of Lifesize, stated, "We understand the demand of the this market specially from the perspective of Video conferencing. in today's context, businesses want cost effective solutions which will transform their business communications processes." He also added, "Our solutions are exactly designed the same way customers are wanting these solutions to be. For example, we focused on creating something simple to use and with hassle free management."

Customers use video on their phones and they want that exact same simple-to-connect-to-anyone-from-anywhere experience in the office, he added.

The company will expand to 100 tier II and III cities across India this year through its channel partners as it eyes SMBs and mid market firms in the country, which require video conferencing solutions without the high cost and maintenance, Verma said.

“We have made exciting additions to our Cloud service that lets everyone meet over video from everywhere on every device, seamlessly connecting them to any conference room or individual,” he added.

Now a user can connect directly through the web browser, whether it is Firefox, Internet Explorer, Google Chrome or SafariTM, and can make ‘one-click’ Lifesize Cloud video calls directly from the web browser, he added.

Lifesize Icon 400 is an easy-to-use video communication tool that puts control in the hands of the user with a simple and intuitive interface and enables users to quickly add video and audio participants to the call and easily share content with all meeting participants, Verma said.

While, Lifesize Icon Flexis designed for businesses that already deploy a personal collaboration application such as Microsoft Lync, Skype, Google Hangouts, Cisco Jabber and WebEx or Citrix GoToMeeting as a primary meeting option.

It turns a small meeting room environment into a complete conference room solution and users simply plug in their PC or Mac via USB and Icon Flex takes over all video and audio capture and processing, he added.

The expanded capabilities of Lifesize Cloud are expected to be available in February 2015 and annual subscription plans start at USD 25 per user per month. Icon 400 is also available and Icon Flex is expected to be available in March 2015.

The US-based company sells its products in India through channel partners. Redington, Ingram Micro and Greensource are the three distributors for Lifesize products.