Kärcher Marks 90 Years With New White Indoor Cleaning Product Range

For decades, Kärcher’s bright Yellow has stood as an unmistakable symbol of innovation, reliability, and high performance in cleaning. It’s the colour customers know, trust, and love. Now, Kärcher India is expanding its design palette – introducing a new White range for its indoor cleaning products, inspired by the universal association of White with purity and cleanliness.

“White is the colour most Indians instinctively connect with absolute cleanliness,” said Ayesha Prasad Narain, AGM – Marketing, Kärcher India. “While Yellow remains our iconic signature across indoor and outdoor categories, White marks a thoughtful evolution of our design language. It reflects the aspirations of today’s consumers—where performance meets aesthetics—while staying true to Kärcher’s DNA. With White joining our portfolio, alongside the trusted Yellow, we are opening an exciting new chapter in our journey.”

The new White design will be introduced across Kärcher’s key indoor product categories:

·  Steam cleaners

·  Cordless and spray extraction vacuum cleaners

·  Robotic and hand-held upright vacuum cleaners

·  Floor cleaners

·  Window Vacs

·  Air Purifiers

This design direction is rooted in extensive global research showing a rising consumer preference for lighter, neutral tones that blend seamlessly into modern home interiors. Kärcher expects the White range to resonate especially with style-conscious consumers who view appliances as an extension of their living spaces.

As Kärcher celebrates 90 years of German innovation and its recognition as the Guinness World Record holder for the best-selling pressure washer brand, the launch of the White range underscores its ability to adapt to evolving consumer trends. The dual-colour strategy – Yellow and White – reinforces Kärcher’s commitment to giving customers more choice without ever compromising on performance or design.