MapmyIndia, India’s leading Digital mapping and Location-based
“See, hear and learn how your vehicle and driving experience transform from a mere utility to a far more enriching one. Travel becomes better, smarter, safer, quicker, more efficient and a lot more fun than it ever was! To cater to the evolving needs of today’s demanding customer, MapmyIndia has reimagined and reinvented ‘Mobility & Maps’ to build our unique C.A.S.E. suite of automotive solutions powered by the INTELLIGENT DIGITAL VEHICLE TWIN and LIVE 4D DIGITAL MAP TWIN OF THE REAL WORLD. These will convert your vehicles into intelligent travel companions. This ‘Make in India’ solution is made for the world and will enable automotive OEMs to create product differentiation and offer higher value to their customers, helping prep-up demand in these challenging times,” says Rohan Verma, CEO & ED, MapmyIndia.
By layering AI/machine learning, IoT, EV and other technologies with, MapmyIndia’s latest 4D maps – the most real-time, dynamics, hyper local, precise, reliable time & space maps of India, the company has developed the C.A.S.E. suite of products and solutions with a simple yet powerful objective of MAKING YOUR CAR TALK INTELLIGENTLY. Just like a companion whose words can make your day, the vehicle will be able to initiate a conversation with you and respond whenever needed. The vehicle, equipped with various sensors, gadgets, AI, cloud connectivity and interfaced with your phone (via MapmyIndia C.A.S.E. suite) will enable a experience similar to traveling with a good friend or a reliable assistant. Someone you can trust and rely on, at all times!
The location and situation aware components of the platform, sensors could assess the mood, health, possibility of an accident, or any other need like hunger etc. of the passenger and suggest a solution accordingly. It can be a simple, “Hello! All set for a bright new day.” or “You don’t look so good today. Shall I book an appointment with the Dr. Sinha?” or “Be careful! Pothole ahead!”
So what makes the car ‘Talk’
MapmyIndia’s C.A.S.E. platform integrates with the vehicle. The cloud connected software and the IoT-enabled cameras, infotainment, and EV batteries/powertrains, form a bridge seamlessly linking your car, gadgets and the outside world, helping develop the kind of intelligence that will enable your car to talk – delivering a highly personalized C.A.S.E. experience to the customer and enabling OEMs to equip their products with it. The key components of the platform include:
Connected (& Intelligent) – This connected vehicle cockpit and cluster platform and super app offers a multi-screen, voice-first, real companion-like interface that seamlessly the connects the customer with the vehicle – before, during and after the drive. Behind the scenes an interplay of sensors, IoT, cloud, analytics, AI and real-world real-time mapping data holds the whole ecosystem together, generating live, real-time navigation, diagnostics, driver alerts, vehicle over-the-air updates etc.
Autonomous (& Safe) – MapmyIndia’s ADAS (advanced driving assistance system) & technologies deliver a safer and accident-free drive. It is not just aware of the current location, the surroundings, the path but also of any upcoming obstacle/danger, prompting the driver well in advance to take preventive action. In case of emergency like the driver not being able to apply brakes in time, the system can communicate to the vehicle to autonomously apply brakes. It includes Collision detection, Computer vision, Long term path planning: navigation, Short term path planning: safe route (pothole, breaker, sharp turn ahead), During driving: Preventive ADAS (Actuate – MapmyIndia provides inputs to the actuator), V2V & V2X: automated sensor-driven/ community-driven notification to alert nearby vehicles/ riders and communication with nearby traffic lights and road signs, as well as emergency response control rooms
The vehicle is equipped with self-diagnostic capabilities. It can monitor its health, part failure, predictive maintenance and battery parameters. Thanks to diagnostics IoT your car can as well complain, “Have been due for service since a week. Performance is going down. Gotta visit XYZ Motors this coming Sunday?”
Shared (& Economical) – Shared mobility or ‘Mobility as a service’ makes sense – cost effective, energy efficient, environment friendly etc. – and it is inevitable. The next wave of growth in the automotive segment may not come from retail sales, but from fleet sales. Changing mindsets will force automakers to adapt and modify their product offerings. Millennials view mobility/travel as a service and are not bothered with asset/vehicle ownership. This is a great opportunity for app based taxi hailing/bus shuttle services, travel solutions providers etc. But this may lead traditional OEMs into the trap of commoditisation. They need to adopt new technologies (this comes naturally to tech-first companies) to create credible service differentiation. The offering should be high on experience, as efficiency, speed and accuracy would be hygiene. Just like business class travelers in a airline. And what better way to begin, than by greeting the traveler personally as she takes her seat, “Welcome Ms. Malini! How are you feeling today. Shall it be Mozart or would you like to finish the movie you were watching yesterday?”
Electric (& Efficient) – The future is electric and MapmyIndia is at the forefront of accelerating electrification of mobility in India, providing EV solutions including:
• EV charging station locator that enables users to locate the nearest charging station with a compatible plug. Users can book a slot and also know whether it is a fast charging point or a slow charging one that is available.
• EV navigation, battery efficient routes, accurate remaining distance range and EV Spider Maps that tell you the maximum your vehicle will be able to travel with the current charge. Armed with this intelligence your vehicle will suggest the best path to be taken. In case the destination cannot be reached by taking any of the alternate routes, then it will say, “Let’s go for recharge. The nearest compatible charging station is 2 kms, and by the way it also has a nice coffee shop. Care for a quick snack!”
• Smart, Shareable EV batteries and powertrains: MapmyIndia is building and providing end-to-end IoT-enabled and battery range-enhancing EV battery management systems, battery packs, and powertrain hardware solutions for fleets, end users and OEMs, to ensure the best Make in India EV solutions are readily available at scale for EV localisation demand.
“MapmyIndia is disrupting and building cutting-edge car-tech with a blend of Hardware, Software, AI, ML, BIG DATA, Analytics Engineering Technology, automotive IOT etc. By adopting these technologies the automakers will be able to successfully address the mismatch between the mobility market and the evolving consumer needs and expectations, vis-à-vis the vehicles, technologies and mobility solutions they are offering currently. The traditional OEMs could proactively counter the threat of commoditization, emanating from the entry of large mobility solution providers and tech-first mobility solutions companies. The C.A.S.E. suite will enable them to quickly fill in the technology gap and catch up with the new age mobility solutions providers,” adds Rohan.