Indian Tablet Market Shrinking, Lenovo Remains on Top Position, Samsung Slips to Number 3: IDC

As the tablet market nosedived in India, Lenovo with 26.1 per cent market share led the segment in the fourth quarter of 2017 while its shipment grew 34.2 per cent year-over-year (YoY), the International Data Corporation (IDC) said.

For the entire year, the Indian tablet market witnessed a total shipment of 3.2 million units, a 11 per cent decrese from 3.6 million units shipped in 2016.

With 18.7 per cent market share in the fourth quarter, iBall replaced Samsung for the first time as second best as its shipment grew by 15.2 per cent year-over-year (YoY).

Samsung slipped to the third place as its shipments declined by 17 per cent year-over-year (YoY) and 22.1 percent from the previous quarter.

Samsung's Galaxy J Max remains their best-selling model, followed by newly-launched Galaxy Tab A 8.0.

"Lenovo, however, saw a decline of 31.7 per cent from the previous quarter. Lenovo's strong focus in the commercial segment has helped it to remain in the leadership position for three consecutive quarters," said IDC's "Quarterly Personal Computing Device Tracker"

The strong demand from commercial segment has marginalised the overall decline to an early double-digit number. However, the consumer segment witnessed a consecutive decline for the second straight year.

"The 7-inch slate segment is facing strong pressure from the popularity of phablets, and vendors have started focusing more on larger screens now," says, Ashweej Aithal, Market Analyst, IDC India.

"The comfort of a large screen for media consumption is attracting users to migrate to 10-inch tablets. It also works better for users who read and edit documents on the go." Aithal added.

With 10.9 per cent market share, Apple was fourth with a healthy 30.5 per cent annual and 9.1 per cent sequential growth in the Q4 2017.

The strong demand for Apple's "iPad" and "iPad Pro", coupled with the attractive cashback offers, has helped the brand to quickly gain a share in the market.

"The government buying will continue to drive the momentum in tablet category in 2018. Also, BFSI, pharmaceuticals, automobile and hospitality sectors will continue to buy more tablets as they progress on standardising their point of sales (POS) and know your customers (KYC) operations," said Jaipal Singh, Senior Market Analyst, IDC India.

At fifth position, Datawind maintained its position in the top five companies despite the decline in shipments to almost half when compared to its volume with the same time a year ago.